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Issue 246: Tiger Territory?
Tiger Airways Australia takes off
The headline writers and commentators had a field day with the launch of Tiger Airways’s Australian domestic services in November with feline cliches abounding as Tiger’s CEO Tony Davis and arch rival Jetstar’s CEO Alan Joyce traded marketing barbs.
While the media focused on comparisons with Impulse and Compass I & II the rival airline CEOs slugged it out on bragging rights for the lowest costs and thus fares.
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