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Issue 311: Out of Afghan
The RAAF’s Afghanistan air bridge
We’re really invested in making Australian Aviation as good as it possibly can be. I know that can sound like empty corporate rhetoric, but I’d argue that our record over the last few years backs that up, from the magazine redesign at the start of 2013 to the launch of our Australian-first iPad app in 2012, to Australia’s most comprehensive daily news aviation website (launched in its current form in 2009), and our Australian Aviation Online digital magazine (again launched in 2009).
But more than what I think, it is vital to the future success of the title that we listen to what you, as the reader, thinks.
This content is available exclusively to Australian Aviation members.
A monthly membership is only $5.99 or save with our annual plans.
- Australian Aviation quarterly print & digital magazines
- Access to In Focus reports every month on our website
- Unlimited access to all Australian Aviation digital content
- Access to the Australian Aviation app
- Australian Aviation quarterly print & digital magazines
- Access to In Focus reports every month on our website
- Access to our Behind the Lens photo galleries and other exclusive content
- Daily news updates via our email bulletin
- Unlimited access to all Australian Aviation digital content
- Access to the Australian Aviation app
- Australian Aviation quarterly print & digital magazines
- Access to In Focus reports every month on our website
- Access to our Behind the Lens photo galleries and other exclusive content
- Daily news updates via our email bulletin
Hence we have launched an online survey, our first comprehensive readership survey in eight years.
Much has changed in that time. Certainly change has been rapid in the industry we serve. But it has also seen changes in the Australian Aviation team and, of course, the magazine itself, whether it be the magazine format, the iPad app or the website.
It is vital to the future success of the title that we listen to what you, as the reader, thinks.
And reader habits are changing too, which represents a great opportunity for us to think about the future, with the survey designed to help us understand what our readers want in the coming years. Is it more of the same? Or is there a greater reliance on the website and iPad app? The survey will also give us the chance to hear your views on the range and breadth of regular columns and features we run, the quality and timeliness of our website news, your feedback on the iPad app to date, and to gauge interest in demand for new products, such as an Android tablet app.
Although the survey doesn’t take long to complete, the information it will provide will give us an ever deeper and broader understanding of our diverse readership that we will need to navigate our way through the future needs and expectations of readers.
And as an added incentive – if you need one – we have teamed with Flight Experience to offer a prize to one lucky reader and up to two of their friends to fly a state-of-the-art 737 simulator at one of five capital city locations around Australia.
But regardless of the incentive, the greatest incentive is for you to give us your opinions so we can make sure Australian Aviation in all its forms is relevant.
It will also help ensure that Australian Aviation thrives in a competitive and changing media environment.
I urge you to take a few minutes to complete the survey. No matter if you have read every issue of Australian Aviation for 20 years or you’re a casual reader of the website or come across the occassional print copy in your crew room, your views will be greatly valued, and your constructive criticisms, as well as praise, welcomed.
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