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Is Declining Yield a Problem for the Airlines
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Is Inadequate Yield Killing Our Airlines?
Perhaps the most important revelation of the 1985 Annual General Meeting of the International Air Transport Association held in Hamburg during late October and attended by Australian Aviation, was the unanimous agreement that revenue yield was deteriorating to the point of placing at risk the fragile profitability of airline operations.
Dr Gunter 0. Eser, Director General of IATA, drew a picture of declining yield eventually committing a large number of carriers to permanent loss-making status. Nineteen eighty-four was a turnaround year for the airline industry, large and small, though in truth the growth experienced in that year really only took the majority of carriers back to the uplift they enjoyed prior to the recession of the early eighties.
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