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TAKING OFF Virgin Australia is now carrying more passengers than the core Qantas Domestic operation. (John Abslolon)
The Enemy Within
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Much Is Being Made Of Late Of Qantas International’s Struggles – Its Lack Of Profitability, Its Cutting Back On Destinations And Services, The Deferral Of A380s, Its Declining Marketshare, And Its Aggressive International Competitors Such As The Gulf-based Carriers.
But Developments Of Late Serve To Stress The Challenge That Qantas Faces Within Australia’s Borders – The Increasingly Competitive Threat From Virgin Australia. Qantas Domestic Is A Critical Part Of The Qantas Group Business Mix. Consistently Profitable It Has Had A Near Lock On The Australian Domestic Business Market Since The Demise Of Ansett.
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