Qantas has quietly launched its first marketing campaign in anticipation of the return of recreational interstate flights in July.
In a video posted on Facebook, young choir singers in home isolation perform Peter Allen’s 1980 song ‘I still call Australia home’.
Chief customer officer Stephanie Tully said, “As domestic and trans-Tasman travel restrictions begin to ease, we hope this short video inspires people to start thinking about their next trip, particularly to destinations that are a little closer to home.”
The iconic song was first used by Qantas in the 1990s and is regarded as one of Australia’s most successful ever advertising campaigns.
It has been brought back multiple times by the business, including in a 2018 safety video. The children in the video are from The Australian Girls Choir and The Gondwana National Choir and are aged between 8 and 18.
They are from all over the country, including Toowoomba in Queensland, Albany in Western Australia and Wollongong in NSW. As the children sing, dramatic images of iconic Australian landscapes are shown.
“If isolation and travel restrictions have shown Australians anything, it’s how much they value seeing the people and places they love,” said Tully.