All Nippon Airways (ANA) and Singapore Airlines (SIA), have today inked a joint venture framework agreement aimed at greater passenger integration.
They plan to deliver seamless flight connectivity between the two carriers and give access to a wider network for customers of both airlines – including joint fare promotions and tie-ups with frequent flyer programs.
The agreement, which is still subject to regulatory approval, will focus on cooperation across services between Singapore and Japan, as well as in key markets including Australia, India, Indonesia, and Malaysia.
Should the joint venture achieve regulatory backing, Singapore Airlines will become the third airline joint venture partner for ANA and the first Asian airline.
ANA began joint venture partnerships with United Airlines in 2011 and Lufthansa Group in 2012.
SIA has entered into joint ventures with Air New Zealand, Lufthansa Group and SAS. The airline has also applied to form a joint venture with Malaysia Airlines Berhad.
A key target market for the new JV includes corporate customers, where the airliners plan to increase collective share of wallet.
Yuji Hirako, President and CEO of ANA, said the airline was excited about strengthening its ties with Singapore Airlines.
“[It’s a] fellow Star Alliance member that shares our passenger-oriented philosophy and has also distinguished itself as a true global leader in service and convenience,” he said.
“We have worked closely with Singapore Airlines for many years and we are excited to take this partnership one step further.”
“The joint venture will help ANA and Singapore Airlines build upon their reputation for superior service, further differentiating both airlines from the competition.”
Singapore Airlines CEO Goh Choon Phong said the proposed joint venture underscored the business’ commitment to the Japanese market.
“Through this partnership, customers would be able to enjoy increased flight frequencies and travel convenience, and access the strong connectivity at both the Singapore and Tokyo air hubs, while enjoying the industry-leading products and services ANA and SIA are renowned for,” he said.