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Issue 315: Bright Star?
Challenges and opportunities for Jetstar
No-one in aviation has a crystal ball. So no-one 10 years ago could have foreseen the remarkable rise and rise of Jetstar when it began its first services in May 2004.
I’m sure if you were to ask then Qantas CEO Geoff Dixon and his handpicked CEO for the then embryonic Jetstar, Alan Joyce, neither could have foreseen that their creation would in a decade’s time grow to become the formidable low-cost airline it is today, both in Australia and across Asia.
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