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Virgin goes blue for Avatar

written by australianaviation.com.au | April 30, 2010
photo - Michael Dawson
photo - Michael Dawson

Virgin Blue has applied a special livery to one of its Boeing 737s, 737-800 VH-VUL, to mark the airline’s marketing relationship with 20th Century Fox to mark the release of the movie Avatar on DVD and Blu Ray.

The aircraft was launched with a special flight on April 29 from Brisbane to Sydney which carried 20 competition winners and members of the Virgin Blue flightcrew who were made-up prior to the flight to look like ‘Na’vi’ characters from the movie.

Virgin Blue and Fox are undertaking a wide ranging marketing campaign involving in-flight promotions, a competition for a trip to Los Angeles and point of sale promotions in airports.

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25% off starts now! Australian Aviation magazine Cyber Monday sale is now live. Have the very best of Australian Aviation’s annual print and digital subscription. This includes every In Focus and Behind the Lens digital magazine, special coverage, exclusive photos and editions you may have miss. Subscribe now at australianaviation.com.au.

Virgin goes blue for Avatar

written by australianaviation.com.au | April 30, 2010
photo - Michael Dawson
photo - Michael Dawson

Virgin Blue has applied a special livery to one of its Boeing 737s, 737-800 VH-VUL, to mark the airline’s marketing relationship with 20th Century Fox to mark the release of the movie Avatar on DVD and Blu Ray.

The aircraft was launched with a special flight on April 29 from Brisbane to Sydney which carried 20 competition winners and members of the Virgin Blue flightcrew who were made-up prior to the flight to look like ‘Na’vi’ characters from the movie.

Virgin Blue and Fox are undertaking a wide ranging marketing campaign involving in-flight promotions, a competition for a trip to Los Angeles and point of sale promotions in airports.

Advertisement
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25% off starts now! Australian Aviation magazine Cyber Monday sale is now live. Have the very best of Australian Aviation’s annual print and digital subscription. This includes every In Focus and Behind the Lens digital magazine, special coverage, exclusive photos and editions you may have miss. Subscribe now at australianaviation.com.au.

Virgin goes blue for Avatar

written by australianaviation.com.au | April 30, 2010
photo - Michael Dawson
photo - Michael Dawson

Virgin Blue has applied a special livery to one of its Boeing 737s, 737-800 VH-VUL, to mark the airline’s marketing relationship with 20th Century Fox to mark the release of the movie Avatar on DVD and Blu Ray.

The aircraft was launched with a special flight on April 29 from Brisbane to Sydney which carried 20 competition winners and members of the Virgin Blue flightcrew who were made-up prior to the flight to look like ‘Na’vi’ characters from the movie.

Virgin Blue and Fox are undertaking a wide ranging marketing campaign involving in-flight promotions, a competition for a trip to Los Angeles and point of sale promotions in airports.

Advertisement
Advertisement

25% off starts now! Australian Aviation magazine Cyber Monday sale is now live. Have the very best of Australian Aviation’s annual print and digital subscription. This includes every In Focus and Behind the Lens digital magazine, special coverage, exclusive photos and editions you may have miss. Subscribe now at australianaviation.com.au.

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