Air New Zealand has re-committed to supporting the country’s famous All-Blacks rugby team for the 2014 season.
The airline says it will launch a global campaign promoting the association between the two well-known brands, featuring some of the All-Blacks players.
“We have been a sponsor of rugby in New Zealand for more than two decades and have been an official partner of the All Blacks since 1998,” said airline CEO Chris Luxon in a statement. “We are encridebly proud to showcase the best team in the world in key markets globally like Australia and the United Kingdom. This latest campaign that puts Richie McCaw, Dan Carter and Kieran Reid alongside our award-winning products and staff will centre further attention on our airline and nation to help drive the tourism industry.”