Air NZ safety video goes viral
A screen capture from the Hobbit safety video.
Air New Zealand’s latest safety video has become a global hit on YouTube with 6.2 million viewers so far.
Featuring characters from The Hobbit in advance of the release of the first in a new trilogy from award-winning Peter Jackson, the video was watched by more than one million people in the first day of its release.
AirNew Zealand’s head of international marketing Jodi Williams said: “The video has been simply fantastic for growing global awareness of the forthcoming movie, Air New Zealand’s brand and New Zealand as a destination.”
The airline is investing several millions of dollars to help market the movie in a cross-promotion aimed at stimulating more tourism to New Zealand. A themed Air NZ aircraft will be revealed just prior to the movie’s global premiere in Wellington on November 28.
Exactly the sort of creativity Qantas wouldn’t recognise if it slapped them in the face.
QANTAS? The well respected (safe) international carrier you have, when you don’t have a well respected (safe) international carrier. You can thank Jack Thompson for that line!
Times are achanging. The only constant in this world is change.