Alan Joyce’s decision to shut down Qantas mainline services over the weekend could result in a win on the industrial relations front, but it seems that the damage done to the brand will see it suffer for some time. The shock decision to ground all flights from Saturday afternoon indefinitely before a formal lockout commences

Qantas CEO Alan Joyce’s decision to ground the entire mainline fleet of 108 aircraft yesterday afternoon was a stunning display of brinkmanship, one which will likely decide his fate as CEO. The airline says it is losing an “unsustainable” $15 million a week due to ongoing and “cynical” industrial action by the ALAEA and TWU.

With the first of Qantas’s A380s to take off on Saturday on a revenue flight for the first time since their grounding after the QF32 incident, it’s worth considering the cost that the airline has had to bear with having its flagships out of service. For the three weeks the entire fleet was grounded, possibly

There is so much that can, and will, be written about the QF32 accident, but being the newsophile that I am, I thought it would be interesting to examine the communications that have happened over the past week. In later posts I’ll talk more about the possible damage to the Qantas brand as well as