Marc Joel Atrero
AuthorGreater Than The Sum Of Its Parts Greater
September 16, 2016 0 commentLATAM spreads its wings over the whole of South America The 2012 takeover of Brazilian national carrier TAM by LAN, the Chilean airline with subsidiaries in Peru, Argentina, Columbia and Ecuador, was one of the most significant events in the Latin American market in decades, affecting not only travellers and airlines in that region but
Read moreWestern Spar
September 16, 2016 0 commentThe battlelines are drawn at Perth Airport For nearly a decade following the Ansett collapse, Qantas was unchallenged as the business traveller’s airline of choice across the country. While the no-frills Virgin Blue was growing its presence in the leisure market, it remained unable to compete with its larger adversary for the lucrative business market.
Read moreAre you my MOM?
September 16, 2016 0 commentBoeing’s Middle of the Market quandary Has the unthinkable happened and Boeing lost the ‘Right Stuff’? Could Airbus, clear leader in the so-called Middle of the Market (MOM) segment, launch a replacement for a market it already dominates as Boeing dithers? These are the questions surrounding commercial aviation’s hottest topic coming out of the 2016
Read moreRinging Bells
September 16, 2016 0 commentBell Helicopter pitches its Vipers and Venoms as a Tiger ARH replacement A surprising inclusion in February’s Defence White Paper and its accompanying Integrated Investment Program (IIP) were details of the planned early retirement and replacement of Army’s Tiger Armed Reconnaissance Helicopter (ARH) from the mid-2020s resulting from its challenging and troubled introduction into service.
Read moreFive vectors
September 15, 2016 0 commentAir Force’s strategic plan for the next decade While we are very close to releasing Air Force’s Strategy 2016-2026, I have to admit that we have arrived at this point by a round-about route. The journey started earlier this year when I sat down with my key staff and outlined my requirement for a communications
Read moreCombat Coded
September 15, 2016 0 commentAustralia’s next fighter jet has passed a critical milestone with the US Air Force declaring the Lockheed Martin F-35A Joint Strike Fighter “combat ready” In a move seemingly aimed at both allaying critics and signalling intent to potential adversaries, the US Air Force has declared its first squadron of F-35As combat ready, theoretically making the
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