Singapore Airlines and Tourism Western Australia have extended their cooperative marketing agreement that aims to boost the number of visitors to the state for a further five years.
The new agreement, announced on Tuesday, extends a partnership that has been in place for 20 years.
Under the terms of the deal, the pair will jointly fund marketing campaigns in 10 international markets to promote travel to Western Australia on Singapore Airlines flights to Perth.
Those key target markets were China, Germany/Switzerland, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, the United Kingdom and United States.
“We are grateful for Tourism Western Australia’s confidence in our relationship,” Singapore Airlines senior vice president for sales and marketing Campbell Wilson said in a statement.
“The continuation of this strategic partnership is a testament to our dedication to the Australian market, and I am sure that more travellers will be encouraged to visit the beautiful sights and attractions Western Australia has to offer.”
Currently, Singapore Airlines serves Perth with four flights a day from its Singapore Changi hub with a combination of Airbus A330-300, A350-900 and Boeing 787-10 equipment.
In May 2018, the Virgin Australia alliance partner and shareholder was the first carrier to fly the 787-10 to Australia, when it deployed the largest variant of the Dreamliner on the Perth-Singapore route.
Its low-cost carrier subsidiary Scoot also flies to Perth with Airbus A320 narrowbodies.
More broadly, Singapore Airlines is Australia’s largest foreign carrier in terms of passenger numbers.
In the year to March 2019, the airline carried 8.1 per cent of all travellers into and out of the country, according to figures from the Bureau of Infrastructure, Transport and Regional Economics (BITRE).
Emirates was second at 7.5 per cent, followed by Air New Zealand with 6.8 per cent.
Singapore Airlines has similar marketing partnerships with a number of state tourism bodies, as well as the country’s peak tourism body Tourism Australia that was most recently renewed in 2018 for a further three years.
The $11 million marketing partnership with Tourism Australia was targeted at Singapore, China, Germany, India, Indonesia, Japan, Malaysia and the UK and extended the ongoing collaboration between the pair to 25 years.
Fly into Spring with Australian Aviation’s latest print edition. Starting from $49.95 a year, you can read comprehensive coverage on all sectors of the industry to keep you in the loop. Get your hands on the subscription today. Subscribe now at australianaviation.com.au.