Tigerair enlists Melbourne Storm for “How to Fly” video

written by australianaviation.com.au | April 2, 2015
A screenshot of the Tigerair video. (Tigerair/Youtube)
A screenshot of the Tigerair video. (Tigerair/Youtube)

Tigerair Australia has enlisted the assistance of rugby league players from the Melbourne Storm to help travellers successfully manage the busy Easter travel rush.

Several Storm players, including National Rugby League premiership winners Cameron Smith, Billy Slater and Cooper Cronk, have produced an educational video entitled “How to Fly Tigerair”.

In the video, which runs for a little over three and a half minutes and was released on the airline’s Youtube channel on Thursday, the Storm players, team cheerleaders and Tigerair staff guide passengers through the booking process online, how to checkin, navigating through the airport and all-important restrictions on carryon luggage.

Advertisement
Advertisement

Tigerair, which is 100 per cent owned by Virgin Australia, is a Melbourne Storm sponsor and the video will also be promoted at the club’s home game on Monday.

“Essentially the video is a fun way to educate the travelling public about flying Tigerair and also to leverage our partnership with Melbourne Storm,” Tigerair commercial director Adam Rowe said in a statement on Thursday.

“Demand for flights is always very high across the Easter holiday period, which means airports are busier than usual and we want to help everyone get to their destination as quickly as possible.”

Tigerair said all passengers were able to checkin online and self-serve kiosks were available at “popular ports”.

PROMOTED CONTENT

The airline also recently tightened its carryon rules, with passengers now limited to taking a maximum of 7kg on board spread across two pieces of luggage, from 10kg previously.

“We’re always keen to be as transparent as possible about our travel rules which enable us to pass on consistently great value fares,” Rowe said.

“It’s easy to fly Tigerair – simply know your options and play by the simple rules. Essentially that’s about turning up on time and ensuring you book the right luggage allowance for your travel needs. The boys in purple found it easy and we want our customers to as well.”

The full video can be seen below:

The Storm’s involvement in the Tigerair video follows other sporting teams who have appeared in airline safety messages.

For example, the NZ All Blacks have been part of Air New Zealand’s inflight safety video, while the Australian men’s cricket team and members of the 2012 London Olympics and Paralympics team have also participated in a safety video for Qantas.

Did you know that Australian Aviation Magazine comes digitally? Subscribe to Australian Aviation’s digital magazine for just $59.95 a year! Our app is available on mobile, tablet and PC devices! Subscribe now at australianaviation.com.au.

Leave a Comment

Your email address will not be published. Required fields are marked *

Each day, our subscribers are more informed with the right information.

SIGN UP to the Australian Aviation magazine for high-quality news and features for just $99.95 per year