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New Year ushers in EADS’s transformation to the Airbus Group

written by australianaviation.com.au | January 5, 2014
Tom Enders launches the Airbus Group branding.
Tom Enders launches the Airbus Group branding.

EADS’s rebranding as ‘Airbus Group’ took effect on January 1 under CEO Tom Enders’ strategy to unite the disparate divisions of the European aerospace and defence company into a single entity with a common branding and identity.

Under the rebrand the Airbus Group now comprises three divisions, Airbus – focusing on commercial aircraft, Airbus Defence & Space – which integrates EADS’s Cassidian, Astrium and Airbus Military activities, and Airbus Helicopters – formerly Eurocopter.

“For many years, Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride,” Airbus Group CEO Tom Enders said. “Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.”

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A formal Airbus Group NV legal entity is due to be formed in 2015.

Steer your own in-flight experience – available on print and digital Whether our classic glossy magazine in your letterbox, daily news updates in your inbox, peeling back a few layers in the podcast or our monthly current affair reports, you can count on us to keep you up to date. Sign up today for just $99.95 for more exclusive offers here. Subscribe now at australianaviation.com.au.

New Year ushers in EADS’s transformation to the Airbus Group

written by australianaviation.com.au | January 5, 2014
Tom Enders launches the Airbus Group branding.
Tom Enders launches the Airbus Group branding.

EADS’s rebranding as ‘Airbus Group’ took effect on January 1 under CEO Tom Enders’ strategy to unite the disparate divisions of the European aerospace and defence company into a single entity with a common branding and identity.

Under the rebrand the Airbus Group now comprises three divisions, Airbus – focusing on commercial aircraft, Airbus Defence & Space – which integrates EADS’s Cassidian, Astrium and Airbus Military activities, and Airbus Helicopters – formerly Eurocopter.

“For many years, Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride,” Airbus Group CEO Tom Enders said. “Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.”

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A formal Airbus Group NV legal entity is due to be formed in 2015.

Steer your own in-flight experience – available on print and digital Whether our classic glossy magazine in your letterbox, daily news updates in your inbox, peeling back a few layers in the podcast or our monthly current affair reports, you can count on us to keep you up to date. Sign up today for just $99.95 for more exclusive offers here. Subscribe now at australianaviation.com.au.

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