EADS’s rebranding as ‘Airbus Group’ took effect on January 1 under CEO Tom Enders’ strategy to unite the disparate divisions of the European aerospace and defence company into a single entity with a common branding and identity.
Under the rebrand the Airbus Group now comprises three divisions, Airbus – focusing on commercial aircraft, Airbus Defence & Space – which integrates EADS’s Cassidian, Astrium and Airbus Military activities, and Airbus Helicopters – formerly Eurocopter.
“For many years, Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride,” Airbus Group CEO Tom Enders said. “Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.”
A formal Airbus Group NV legal entity is due to be formed in 2015.