Qantas pitches for small business loyalty

Qantas has launched a loyalty program aimed at small and medium business as part of efforts to shore up marketshare for non-corporate account business travel.

Dubbed Aquire, the new stand-alone program allows businesses to accrue Acquire points through a range of business transactions. Those points can then be converted on a one for one basis to Qantas Frequent Flyer points which can be used for business travel or gifted to employees.