Qantas and the Tasmanian government have announced a $4.35 million tourism cooperative agreement to promote Tasmania internationally and within Australia.
The joint marketing agreement will target potential visitors from the United Kingdom, Hong Kong, Singapore and mainland Australia.
The agreement will advertise special airfares and promotions around major events and activities, as well as having a strong focus on digital platforms including online and social media.
The announcement follows similar deals between Qantas and the governments of New South Wales, Queensland, Western Australia and the Northern Territory, which together take joint tourism investments to $60 million over three years. The airline’s state-based tourism deals follow its decision last year to scrap direct support of Tourism Australia-led inbound campaigns.
Tasmanian Minister for Tourism, Scott Bacon welcomed the partnership with Qantas, saying it will play an important role in Tasmania’s ongoing tourism growth over the next three years.
Qantas operates 21 return services a week between Hobart and Melbourne, one daily return service been Hobart and Sydney, 28 return services between Launceston and Melbourne a week and 27 return services a week between Devonport and Melbourne.