Virgin launches new ad campaign

written by australianaviation.com.au | October 2, 2012
Virgin Australia has launched a new ad campaign.

Virgin Australia this weekend launched a new ad campaign featuring a group of its own employees, the salt plains of WA, and lots of digital FX.

The 60-second television commercial, featuring Megan Washington singing “S’Wonderful,” is described by the airline as a reflection of its “modern, stylish vibrancy”.

“When we launched the new Virgin Australia brand and identity last year, we made a promise to put the magic back into flying,” Virgin chief customer officer Mark Hassell said in a statement. “This campaign highlights how we have delivered on that promise.”

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The ad, filmed over five days in Western Australia, launched on Saturday during the broadcast of the AFL Grand Final, which included a flyover by one of the carrier’s Airbus A330s.

https://www.youtube.com/watch?v=EPqYnQYwxfs&feature=plcp

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