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Virgin launches new ad campaign

written by australianaviation.com.au | October 2, 2012
Virgin Australia has launched a new ad campaign.

Virgin Australia this weekend launched a new ad campaign featuring a group of its own employees, the salt plains of WA, and lots of digital FX.

The 60-second television commercial, featuring Megan Washington singing “S’Wonderful,” is described by the airline as a reflection of its “modern, stylish vibrancy”.

“When we launched the new Virgin Australia brand and identity last year, we made a promise to put the magic back into flying,” Virgin chief customer officer Mark Hassell said in a statement. “This campaign highlights how we have delivered on that promise.”

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The ad, filmed over five days in Western Australia, launched on Saturday during the broadcast of the AFL Grand Final, which included a flyover by one of the carrier’s Airbus A330s.

https://www.youtube.com/watch?v=EPqYnQYwxfs&feature=plcp

Steer your own in-flight experience – available on print and digital Whether our classic glossy magazine in your letterbox, daily news updates in your inbox, peeling back a few layers in the podcast or our monthly current affair reports, you can count on us to keep you up to date. Sign up today for just $99.95 for more exclusive offers here. Subscribe now at australianaviation.com.au.

Virgin launches new ad campaign

written by australianaviation.com.au | October 2, 2012
Virgin Australia has launched a new ad campaign.

Virgin Australia this weekend launched a new ad campaign featuring a group of its own employees, the salt plains of WA, and lots of digital FX.

The 60-second television commercial, featuring Megan Washington singing “S’Wonderful,” is described by the airline as a reflection of its “modern, stylish vibrancy”.

“When we launched the new Virgin Australia brand and identity last year, we made a promise to put the magic back into flying,” Virgin chief customer officer Mark Hassell said in a statement. “This campaign highlights how we have delivered on that promise.”

Advertisement
Advertisement

The ad, filmed over five days in Western Australia, launched on Saturday during the broadcast of the AFL Grand Final, which included a flyover by one of the carrier’s Airbus A330s.

https://www.youtube.com/watch?v=EPqYnQYwxfs&feature=plcp

Steer your own in-flight experience – available on print and digital Whether our classic glossy magazine in your letterbox, daily news updates in your inbox, peeling back a few layers in the podcast or our monthly current affair reports, you can count on us to keep you up to date. Sign up today for just $99.95 for more exclusive offers here. Subscribe now at australianaviation.com.au.

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