Virgin Australia this weekend launched a new ad campaign featuring a group of its own employees, the salt plains of WA, and lots of digital FX.
The 60-second television commercial, featuring Megan Washington singing “S’Wonderful,” is described by the airline as a reflection of its “modern, stylish vibrancy”.
“When we launched the new Virgin Australia brand and identity last year, we made a promise to put the magic back into flying,” Virgin chief customer officer Mark Hassell said in a statement. “This campaign highlights how we have delivered on that promise.”
The ad, filmed over five days in Western Australia, launched on Saturday during the broadcast of the AFL Grand Final, which included a flyover by one of the carrier’s Airbus A330s.