Where next for Qantas?

Falling international marketshare, IR problems, and the need to innovate in a changing world

At seemingly endless results’ announcements through the last decade then CEO Geoff Dixon trotted out the now famous “our future is not guaranteed” line with regular monotony.

Scribes and the Unions typically paid scant heed to the dire warnings for with Ansett’s demise Qantas had the premium market to itself and that market was booming.