Perspectives – Jon Hutchison

Jon Hutchison

In the first of a regular series of interviews with Aviation industry leaders, Australian Aviation’s Julian Green speaks with Jon Hutchison, Managing Director of the Australian Tourism Commission.

No stranger to aviation issues, having spent three years as General Manager and Director of Ansett Express, Jon Hutchison is now managing a $100 million campaign to entice tourists to Australia’s many attractions. He is also placed in an objective position to consider aviation’s place in addressing the demands of constantly evolving markets.

“Asia will continue to emerge very much as our dominant source market. Some of the larger nations such as China and India have the potential to outstrip all of the others, but at the moment we have massive growth out of Taiwan, Korea and Indonesia. Japan is still a healthy market and will remain our dominant single source market into the next century; this year we will come close to 800,000 Japanese tourists visiting Australia.”

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