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France's Air Littoral Has Taken Delivery Of Its First Of Five Fokker 70s For Use On Services On Behalf Of Air Inter And Air France. The Fokker 70 is configured to seat 79 passengers in a single class arrangement. Air Littoral also recently took delivery of a Fokker 100, while Air Inter has five Fokker 100s on order which are currently being delivered. Meanwhile the Mesa Air Group has taken delivery of its first of two Fokker 70s it will use on hub buster routes on behalf of America West Express. The Fokker 70s are the first jets on order for the New Mexico based Mesa group, which, through its five regional divisions, operates over 180 turboprop airliners, making it the largest independent regional airline in the USA. The Mesa Fokker 70s are configured to seat 78 in a single class arrangement. (Fokker)
Airline Affairs
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TPC Reverses Qantas/BA Decision
The Trade Practices Commission (TPC) has reversed its earlier decision not to allow Qantas and British Airways to pool resources on the Kangaroo Route between Australia and the United Kingdom. The original decision was based on the anti-competitive aspects of the airlines’ Joint Services Agreement, and although they still exist in the TPC’s view, the decision was reversed following the airlines’ agreement to certain conditions including: increases in standard excursion economy fares (as used by about three-quarters of travellers on the route) will be kept below the consumer price index for three years; each airline will treat the other’s passengers as its own; discount fares on the route will be transferable between the two airlines; and combined discount fares on other (indirect) routes to Europe will be offered by both. These conditions satisfy the TPC that the public benefits outweigh the restrictive competition elements of the BA/Qantas agreement. The airlines are planning to introduce their joint services on the Kangaroo Route this October following the finalisation of some operational, regulatory and commercial details.
Saatchi Wins BA/Qantas Advertising
The New Saatchi advertising agency has won contracts to handle British Airways’ worldwide and Qantas’ international advertising accounts. New Saatchi was selected after pitches from other leading agencies were examined, Qantas deciding to follow BA’s decision to hire New Saatchi because of cost savings and other benefits including combined marketing. Qantas is 25% owned by BA. The background to the selection is the most interesting part of the story. New Saatchi is owned by Maurice Saatchi, one of the brothers behind the famous Saatchi & Saatchi agency which has held the BA account for 13 years and came up with the ‘World’s Favourite Airline’ slogan. Maurice was ousted from the original company in a boardroom coup last year and set up his own agency, New Saatchi, taking several key personnel with him. Saatchi & Saatchi was one of the losing bidders for the new Qantas and BA business along with J Walter Thompson and Bartle Bogle Hegarty. The Qantas domestic advertising account remains with local company Mojo.
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