By: rod_pickin@bigpond.com

rod_pickin@bigpond.com — Mon, 11 Sep 2023 22:48:16 +0000

Back in mid 2005 a well credentialed American national was appointed CEO of the then Telecom Oz; his brief was to prepare that organisation for privatisation and to lift the sales, image and technology of the enterprise. His name was Solomon Denis Trujillo. History clearly illustrates that he did achieve that which was required but at a cost!
Trujillo’s strategy at growing the business was ruthless; – he set about introducing new generation equipment much earlier than planned and quite affordable and attractive to the customer. He introduced a policy of, if the customer wants to spend money then urgent and prompt efficient staff attention allowed the customer to go to front of the queue, if on the other hand the customer had a complaint or any other non revenue problem they would automatically go to the far queue. Clearly he was running a budget not a business as such and this continued with the enterprise achieving the governments privatisation aims at the same time as growing customer criticisms and complaints not to forget, a very bad press. Eventually, public anger and hostility towards Trujillo reached a point when he voluntarily departed his role a couple of years early with what was reported to be a “bonus” of about AU$11.1 million and a parting word from the then P.M. K.Rudd, “Adios” – Another name comes to my mind, Alan Joyce.

Comments on: Video Podcast: Joyce is gone, but was he really that bad?

By: rod_pickin@bigpond.com