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Bonza reveals in-flight menu ahead of launch

written by Liam McAneny | November 10, 2022

Bonza has released the entirety of its upcoming in-flight menu ahead of beginning commercial operations.

The menu includes over 40 products in total, with a focus on simple Australian classics including items like a ‘snag in a bag’, banana bread waffles and a range of craft beers.

The company has made a commitment to source all of the products on the menu from only Australian suppliers, describing it as an ‘all-Aussie menu’ in keeping with its heavily Australian-centric marketing.

Alongside its alcoholic beer offerings, Bonza has also included non-alcohol craft beer on the menu. The addition of non-alcoholic beer is a first in the Australian aviation industry according to Bonza.

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Chief commercial officer at Bonza, Carly Povey, commented on the menu with its release.

“Our all Aussie menu is something we are very proud of. Going all Aussie means we are supporting local businesses and their suppliers. It also means we are helping SMEs get exposure to new markets as the entire menu will be offered on all of our 27 routes,” said Povey.

Povey also added that the menu included a range of vegan and vegetarian options including sandwiches, brownies, chips, and even vegan cheese.

She also added that Bonza was working with suppliers to create sustainable packaging.

“Our team of legends have established a positive and productive relationship with the producers on our menu — many of which are creating bespoke packaging solutions that will help our efforts to reduce waste and weight onboard, which in turn helps reduce fuel consumption and keep flight prices low,” she said.

Bonza is also changing the way the menu is delivered to customers during flights. Rather than having catering trolleys running up and down the aisles, passengers will be able to order food to their seat via an app.

Cabin crew will each be assigned seat rows to look after for the duration of the flight, with passengers able to make multiple orders and immediately pay via the app.

The release of Bonza’s menu comes just a week after the company announced the name of its newest 737 MAX, Sheila, which was chosen with the help of the Australian public.

The addition of Sheila brings Bonza’s fleet of 737 MAX to 3, with Shazza and Bazza already in Australia and getting prepared for the airline’s first commercial flight.

Bonza is waiting to obtain the Air Operators Certificate before it can launch, and the airline in May hired Virgin Australia’s former GM of operations planning to lead the negotiations.

 

 

 

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Comments (13)

  • Vannus

    says:

    This mob seem to be getting a tad ahead of themselves, in their preparation.

    Until they’ve got their AOC, they ain’t goin’ nowhere!

    CASA might be concerned about the aircraft type they wish to operate, up & down the Country’s populous East Coast, given its’ horrendous history.

    It sure won’t approve the carrier until ALL the checks’, & balances’ are done thoroughly.

  • Frank

    says:

    Good luck with this venture, sounds, ” bonza” to me.

  • CRINGE CRINGE ! SHAZZA and BAZZA, OMG…this is taking the Aussie theme way too far! And now SHEILA!
    Next we know they will be handing out swags and cork hats…
    Absolutely over the top.

    • Craithie

      says:

      It’s all about getting the ‘grass roots’ ockers’ on board their Boeing 737-800MAX jets.

      Nothing more, nothing less.

      It’s truly cringeworthy to the nth degree, & it’ll be interesting to see how much longer CASA takes to approve(?) their AOC.

  • Nicholas

    says:

    The word that comes to mind is infantile. You wonder if they have some US based agency looking at old Paul Hogan ads when they’ve developed this approach. Personally it just makes me want to run a mile..l

    • Ashley

      says:

      Yes, Nicholas, you & many others’ I reckon, especially with the jet type they want to operate.

  • Warren

    says:

    Why such silly names it seems to give the airline a bogan feel before they take off.

    • Paul Young

      says:

      Have you ever flown Perth….Denpasar and return on Qantas or Jet Star. Bogan central and has been for years. It seems what this company is attempting is to restore a sense of humor while providing zero alcohol beer so we can all enjoy some sort of normality. May they, and Rex prosper in this seriously unbalanced industry.

  • Dave

    says:

    Cultural Cringe?? Good grief!

  • Adrian

    says:

    They even seem so low-brow, more so than the two Compass airlines’, & we all know what happened to them, quick smart!

  • teiemka

    says:

    Sums it up nicely airline without an AOC offers beer without alcohol.

  • Paul Young

    says:

    Looking at some of the comments it seems the Australian sense of humor has seeped away along with the Pandemic. Long may it return, survive, and prosper. Hopefully the service on board will exceed the trials and tribulations of the current flock. Shouldn’t be too hard to do. Good luck Bonza, Sheila, Bazza and Shazza. My grand kids can’t wait to jump on board.

  • Paul Young

    says:

    Looking at some of the comments it seems the Australian sense of humor has seeped away along with the Pandemic. Long may it return, survive, and prosper. Hopefully the service on board will exceed the trials and tribulations of the current flock of birds. Shouldn’t be too hard to do. Good luck Bonza, Sheila, Bazza and Shazza. My grand kids can’t wait to jump on board.

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