Staying In Business

Textron Aviation tells Australian Aviation how it helped its clients in the region pivot and thrive during COVID, and why its business offerings to customers in Australia have expanded and evolved over the years

As March 2020 progressed, and it slowly dawned on the aviation industry that COVID could change everything, Textron Aviation’s Tony Jones recalls, “It was a crazy period with lots of uncertainty, and we were all braced for some of that impact to happen – but it didn’t. And that’s when I think we realised what was happening was completely different to a traditional economic meltdown.” 

In fact, COVID – while presenting enormous challenges – became something of an inflection point for business aviation in general, as grounded airliners forced customers to explore how they could get their people in the air. What could have been a disaster became an opportunity for the sector.