Close sidebar

Rex expands ‘consumer reach’ in new deal with Flight Centre

written by Isabella Richards | August 16, 2021
One of Rex's latest 737s, VH-REX, as shot in Melbourne YMML by Victor Pody
One of Rex’s latest 737s, VH-REX, as shot in Melbourne YMML by Victor Pody

Rex Airlines has announced an agreement with Flight Centre to expand the carrier’s leisure and corporate travel promotions’ reach throughout Australia and worldwide.

In a statement released on Monday, Rex said the move would extend the company’s “consumer reach and commercial footprint,” within the aviation industry.

This deal follows a string of new contracts Rex has signed with multiple corporate travel managers and retailers over the last few months.

Advertisement
Advertisement

Rex Deputy Chairman, the Hon John Sharp AM said: “This will give consumers even greater access to both our national, regional and domestic networks and will further enhance our brand awareness.

“It also means we will be in an even stronger position once lockdowns are lifted and borders reopen to capture more of the pent- up demand from travellers keen to fly again.”

While the specifics have not been detailed, the deal will support Rex’s increasing services across Australia, including major cities.

Chief executive officer Graham “Skroo” Turner of FLT said the agreement would be a benefit to “customers who book through our diverse business streams.”

PROMOTED CONTENT

“Rex’s customer-centric principles align with ours and its dedication to providing vital air services, particularly to our remote and regional communities is significant,” he said, noting the move forms part of Rex’s growth strategy for the future.

Last year, the New South Wales-based carrier announced it would expand its services beyond regional Australia, including Melbourne, Sydney, Adelaide, Canberra and the Gold Coast.

The decision to expand comes as the company pledges to access the metro city market against Qantas and Virgin, after dominating the regional market for so long.

“We see the opportunity to extend our regional air services – where we’ve flown between the regions and the capital cities – to flying between the capital cities,” said Sharp to Today in December.

The airline commenced flights between Sydney and Melbourne in March, but other metro routes have not been launched due to varying delays.

The partnership is announced only days after Rex confirmed it was standing down 500 staff from today until at least 12 September

The business also revealed all affected employees will be eligible for the federal government’s $750-a-week COVID payments and remaining shifts on essential flights will be shared around between flight attendants.

The employees let go will include pilots, cabin crew, engineers, airport workers, call center, ground and head office operational staff.

Competing airlines such as Virgin and Qantas made the same move earlier last week as the Delta variant continues to slump travel within Australia.

 

Steer your own in-flight experience – available on print and digital Whether our classic glossy magazine in your letterbox, daily news updates in your inbox, peeling back a few layers in the podcast or our monthly current affair reports, you can count on us to keep you up to date. Sign up today for just $99.95 for more exclusive offers here. Subscribe now at australianaviation.com.au.

2 Comments

  • Bryan

    says:

    Really?
    With Rex’s dire financial situation currently, this ‘arrangement’ seems odd.

    Is Sharp just trying to say ‘all is ok’ with the airline?
    Time will tell.

  • Trevor

    says:

    The fact that Flight Centre’s share price DROPPED the moment it signed this deal with Rex is very telling.

    The airline posted a probable loss of approx AUD18mn as at 30-6-2021.
    It’s been possibly haemorrhaging money ever since, especially in having to pay leasing fees’ for its’ six B738’s, of approx nearly AUD360,000 a month, for its’ foray into ‘golden triangle’, which didn’t turn out to be so ‘golden’.

    Interesting times’ ahead for it.

Leave a Comment

Your email address will not be published. Required fields are marked *

Each day, our subscribers are more informed with the right information.

SIGN UP to the Australian Aviation magazine for high-quality news and features for just $99.95 per year