Rex has branded Virgin “a weak competitor” and accused Qantas of ripping off customers as it announced it would rival the pair to fly Melbourne–Canberra.
The airline said it would offer one-way fares from $69 when it launches from 10 June – a price significantly lower than the current average of more than twice that.
Rex’s new route marks yet another escalation in the war of words between the three national airlines, which have for months been launching services to destinations previously exclusive to each other.
On Tuesday morning, Rex announced it would operate a twice-daily return service using its 737s between the two capitals, bringing 200,000 annual seats to the route.
It follows last month’s launch of the Sydney-Canberra service where Rex now operates seven return flights each weekday.
Rex estimates more than a million people travelled between Melbourne and Canberra each year pre-COVID and argued that return flights on Qantas can cost “more than $900”.
“Indeed, a return Qantas flight this Queen’s Birthday long weekend costs as much as $928.28,” it claimed.
Sharp then reiterated his long-standing argument that Qantas is “price gouging”, adding it was “ripping off passengers with sky-high fares” on a route with “only a weak competitor to keep it honest”.
“This will now change with Rex’s entry,” said Sharp. “We are sure that both Qantas and Virgin Australia will immediately match our fares as they have done every time.
“We estimate that Rex’s entry will save Canberrans over $150 million a year in lower fares once travel returns to pre-COVID levels. This is on top of an equivalent amount for the Sydney-Canberra route.
“The savings will make a big difference to many families during this trying period and will be funnelled into the local economy and create more jobs.
“The cheap fares will add a further boost to the tourism and hospitality industries in the ACT and make it really affordable for Canberrans to visit friends and family and attend sporting events in Melbourne.”
Qantas disputed Rex’s claims, telling Australian Aviation, “Rex has once again shown they’re unable to use a calculator with Qantas return fares for the June long weekend available from less than half of the price they’ve quoted. Unlike Rex, we welcome competition on the routes we fly.”
ACT Chief Minister Andrew Barr said the new route would be a “major boost to competition”.
“It will make it easier, and significantly cheaper, for people to visit Canberra,” hesaid. “It is a further vote of confidence in Canberra’s tourism and hospitality industry and today’s announcement will be welcomed by both leisure and business travellers.”
The news comes a week after Rex promised it would launch more services on Qantas exclusive routes as the bitter row between the airlines over network expansion continues.
That announcement itself came only days after Qantas said it would begin seven weekly return flights between Burnie and Melbourne, a Rex exclusive route.
The row between the two airlines began in February when Rex accused Qantas of uncompetitive behaviour by launching rival services on its previously exclusive routes: Sydney—Orange, Sydney–Merimbula, Sydney–Griffith, Melbourne–Merimbula, Melbourne–Albury, Melbourne–Wagga Wagga, Melbourne–Mount Gambier, Adelaide–Mount Gambier.
Outlining his case at a Senate committee at the time, Sharp said the routes Qantas moved into are too small for them to make a profit on.
“They’re doing it because they want to swamp us, to push us out of our traditional marketplace and to hurt us financially so that in turn hurts us in our expansion into the domestic market,” he said.
“Rex’s idea of competition is that it’s something that happens to other people, because they believe they have an enshrined right to be the only carrier on some regional routes,” Qantas said.
Finally, two weeks ago, Joyce and Sharp exchanged withering newspaper columns about each other in the AFR.
“It’s a well-known fact in the industry that Rex has now chalked up another dubious honour,” wrote Joyce. “It has presided over the worst launch of a new jet airline in Australia’s aviation history, with empty aircraft and announced routes that have never been flown.”
It came after Sharp wrote that Joyce was a hypocrite for going “cap in hand” to the federal government for help.
“Qantas is now so desperate that it is willing to risk universal ridicule just to get its hands on more cash at any cost,” he wrote.
Steer your own in-flight experience – available on print and digital Whether our classic glossy magazine in your letterbox, daily news updates in your inbox, peeling back a few layers in the podcast or our monthly current affair reports, you can count on us to keep you up to date. Sign up today for just $99.95 for more exclusive offers here. Subscribe now at australianaviation.com.au.