Air New Zealand and Qantas are the two most reputable businesses in Australia, according to the latest release of a long-standing survey.
The RepTrak Company’s annual report measures the sentiment towards brands, and this year questioned more than 10,000 people. The results place ANZ first, Qantas second and Virgin Australia 12th.
The survey was, however, conducted before the coronavirus crisis took hold, between 18 February–11 March 2020.
The RepTrak Company’s senior vice president, Oliver Freedman, said, “We cannot say with certainty what the impact of the crisis will be on perceptions of corporates in Australia and New Zealand, but the results of this year’s study serve as a useful reminder of the companies that entered this crisis with the highest levels of trust, admiration and respect among the general public.”
The result marks the fourth time in a row that the Kiwi-based business has topped the list in Australia.
The 60 companies used in the study were drawn from the IBISWorld Top 2,000 Company list, which ranks businesses by revenue.
Air New Zealand chief marketing officer Mike Tod said, “While we’re down to a handful of international services and a fraction of our domestic flying for essential travel and cargo, we’ve been overwhelmed by messages of support and care from customers. Thank you Australia, and New Zealand, for continuing to put your faith in us.”
Earlier this month, Australian Aviation reported that Air New Zealand had appointed one of the country’s most high-profile former union leaders to advise its board as it prepares for the exit of 3,500 employees.
Former Council of Trade Unions (CTU) president Ross Wilson is tasked with providing an independent workforce perspective, the business said, as it prepares to downsize and rebuild following the coronavirus crisis.
The RepTrak Company’s Australia Rankings
- Air New Zealand
- Qantas Airways
- Toyota Motor Corporation
- Australia Post
- JB HI-FI
- Mazda Australia
- Aldi Australia