Virgin Australia’s new Melbourne-Hong Kong service that commenced on July 5 2017 has been on average more than two-thirds full during the first two months of operations, new figures show.
An analysis of the Bureau of Infrastructure, Transport and Regional Economics (BITRE) monthly reports on international passenger traffic indicated Virgin Australia carried 15,818 passengers (7,887 inbound and 7,931 outbound) between Melbourne and Hong Kong in the months of July and August.
That translates to an average load factor – an industry measure of how many seats are occupied – of 68.3 per cent for Virgin Australia flights departing Hong Kong and 68.7 per cent for the airline’s flights departing Melbourne.
Virgin Australia began flying between Melbourne and Hong Kong with Airbus A330-200s configured with 20 lie flat business class seats with direct aisle access for every passenger and 255 seats in economy at eight abreast on July 5.
Initially the flights were operating five times a week with a split schedule featuring either daytime or overnight departures from Melbourne, depending on the day of the week, and evening departures from Hong Kong.
However, the airline has managed to secure additional slots at the busy Hong Kong Airport to boost the schedule to daily and offer a more consistent timetable of morning departures from Melbourne and evening departures from Hong Kong.
Virgin operates the route as part of an alliance with Hong Kong Airlines.
The airline has said previously its entry on the Melbourne-Hong Kong route dominated by oneworld alliance members Qantas and Cathay Pacific led to 30 per cent decrease in fares.
Indeed Virgin Australia offered some eye-catching sub-$400 promotional fares in July, believed to be a new low for full-service airlines offering nonstop or one-stop itineraries between Australia and Hong Kong. There have also been sales from Qantas of $499 return between Australia and Hong Kong.
Virgin Australia chief executive John Borghetti said recently he was pleased with how the flights were performing and described the various sale fares as more about “competitiveness rather than the market not growing”.
“Our loads are good, I’m very happy with the way our Hong Kong services are going,” Borghetti told reporters after Virgin Australia’s annual general meeting in Brisbane on November 8.
“One of the things that we are experiencing, frankly it surprised me how much we are seeing of this, is traffic from China boarding our flights in Hong Kong through our alliance with Hong Kong Airlines.
“The Hong Kong-China market is quite strong.”
Borghetti said Virgin Australia was continuing to work on securing additional takeoff and landing slots to further expand its Hong Kong operations, as well as entering mainland China.
“We are working hard in getting additional slots in a couple of cities,” Borghetti said.
“I would like to think that by this time next year we will have slots. Now I won’t say which city that will be but we will have slots.”
Any additional flying to North Asia would be with Virgin Australia’s existing fleet of six Airbus A330-200s, Borghetti said.
Fly into Spring with Australian Aviation’s latest print edition. Starting from $49.95 a year, you can read comprehensive coverage on all sectors of the industry to keep you in the loop. Get your hands on the subscription today. Subscribe now at australianaviation.com.au.