Jetstar is targeting travellers from small- and medium-sized companies with a new business-only flexible fare.
For an additional fee ranging from $29-$34 for domestic flights and $39-$55 for international flights, the FlexBiz bundle offers free flight changes on the day of travel, extra carry-on allowance, seat selection and the option of receiving a credit voucher should the booking be cancelled.
The FlexiBiz bundle can only be purchased by businesses with an Australian Business Number (ABN) who have registered on Jetstar’s Business Hub website, the low-cost carrier said in a statement on Thursday.
It was understood the scheme would also be rolled out for registered businesses in New Zealand and in Singapore, where Jetstar Asia is based.
Jetstar group chief executive Jayne Hrdlicka flagged the introduction of a new business-friendly fare at the recent CAPA – Centre for Aviation Australia Pacific Aviation summit in August.
While the Qantas-owned airline targeted mainly leisure travellers, Hrdlicka said in a statement on Thursday there were a significant number of customers travelling for business on particular routes during peak times.
The FlexiBiz bundle was designed to target these sorts of travellers and was part of the dual-brand strategy alongside Qantas.
“Small business owners and sole traders will find our new FlexiBiz product provides them with much more flexibility and a few other on-board extras at a very good price,” Hrdlicka said.
“Qantas is well-established in the premium corporate travel market, and we want to complement this by ensuring that the other end of the business market is well-catered for.
“Our aim is to further grow our market share of the price-sensitive business market.”