Cathay Pacific has unveiled a subtle change to its aircraft livery that chief executive Ivan Chu says “represents the beginning of a new era” for the Hong Kong-based aviation powerhouse.
The airline showed off its first aircraft featuring the new look, a Boeing 777-300ER, at a special event at Hong Kong Airport on Sunday.
The changes feature a larger logo, or brushwing, at the front of the aircraft, as well as larger lettering for the airline’s name on the side of the fuselage and an all-green tail. The colours have also been simplified to green, grey and white.
The new look:
The previous livery:
Cathay says the livery represented a “timeless, yet contemporary, elegance” that blended the airline’s Asian roots with a global outlook.
Chu told guests at the official unveiling the updated livery was the latest initiative to “refresh” the airline’s brand identity over the past year which in addition to a new logo has also included new-look premium lounges both at its Hong Kong hub and in foreign ports, as well as a new website and mobile app.
“We are very happy and proud to unveil our new aircraft livery which represents our journey into the future and also celebrates the many great things we have achieved over the past seven decades as the home carrier of Hong Kong,” Chu said.
“This new look is the latest – and most significant – development in our ongoing efforts to improve the overall customer experience at Cathay Pacific. It is also a highly visible representation of the huge investments we are making in new aircraft and products as part of our ongoing commitment to build Hong Kong’s position as an international aviation hub.”
Cathay said its existing fleet will be gradually repainted over the next five years as aircraft head to the hangar for their regular maintenance checks.
Meanwhile, Cathay’s new deliveries of Airbus A350s will come out of the factory with the new livery.