Etihad Airways has signed up Australian actor Nicole Kidman for its new marketing effort.
Kidman was unveiled as the face of the airline’s latest global television, print and digital advertising campaign in Abu Dhabi on March 14.
“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand,” Etihad chief commercial officer Peter Baumgartner said in a statement.
Kidman is the latest Australian to join Etihad’s global marketing effort. The airline already counts chef Luke Nguyen, entertainer Dannii Minogue and retired cricketer Shane Warne from this country as “brand ambassadors” of its Etihad Guest frequent flyer program.
Etihad said the concept for the new campaign was created by M&C Saatchi Australia, while the soundtrack for the advertising spot was composed by a Sydney-based company Song Zu and performed by the Sydney Scoring Orchestra.
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