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Qantas folds fuel surcharges into base fares, will not reduce overall pricing

written by John Walton | January 27, 2015
Qantas aircraft at Los Angeles Airport. (Rob Finlayson)
Qantas aircraft at Los Angeles Airport. (Rob Finlayson)

Qantas is restructuring its international fares to fold the fuel surcharge into its base fares, a move that will be a benefit for travellers redeeming Qantas Frequent Flyer points. Yet despite record low fuel prices, and an IATA-estimated industry-wide increase in profits of 17 per cent, the airline is not intending to match rival Virgin Australia’s pledge last week to cut those base fares in line with fuel costs.

“Overall fares will not change as a consequence of the surcharge gradually being absorbed into base fares, as prices advertised to customers already include taxes and charges. Qantas will continue to price competitively, with fares moving in line with the broader market,” the airline said in a statement. Qantas’s changes will start coming into effect on Wednesday, January 28.

Qantas estimates that folding fuel surcharges into base fares – the cost of which are covered by redeeming frequent flyer points – will cause redemption booking pricing to drop by “up to $110 in economy and up to $130 in premium economy on some routes for a return flight”. Actual figures “will vary across the network but average around 14 per cent,” Qantas says.

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Fuel surcharges have only been tangentially related to the cost of fuel in the decade since their widespread introduction. Their purpose for most airlines has not been to track costs against the price of fuel – which halved in the second half of 2014 and have continued to slide this year. Rather, fuel surcharges have served the function of a dynamic pricing mechanism, allowing airlines to quickly and easily vary the costs of a large number of tickets across fare buckets without having to spend a significant amount of time and money refiling the base fares across global distribution systems.

As a result, many frequent flyer industry insiders objected on principle to adding fuel surcharges to redemption bookings.

Elsewhere, Air Canada has simply renamed its fuel surcharge mechanism as a “Carrier Surcharge”, a move that is perhaps untenable in Australia after a campaign by independent Senator Nick Xenophon and moves to investigate by the ACCC.

Qantas CEO Alan Joyce was clear today about the need for Qantas’s absorption of fuel surcharges into base fares to also maintain yields.

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“The dynamics of this market have seen Qantas International post significant losses in the past two years. Even now, yields remain significantly below pre-GFC levels and like the rest of the industry our strategy is to keep strengthening them,” Joyce confirmed.

Joyce framed Qantas’s thinking in the context of IATA projections on the benefits of lower fuel prices to airlines. “Factoring in lower fuel prices, IATA estimates that the net profit airlines make per passenger this year will rise by just $1 compared with last year, from $6 to $7.”

That $1, of course, is a 17 per cent increase – a windfall that any business would be pleased to receive. Airlines will be under scrutiny this year, with passengers, analysts and regulators keen to see precisely how fuel prices affect fares and profits.

“In a highly competitive environment where customers are already paying less than they were several years ago, lower oil prices can help put the industry on a more sustainable footing. It means airlines are in a better position to invest in the new aircraft, new lounges and new routes that ultimately benefit customers,” Joyce said.

The problem is that new, more fuel-efficient aircraft become less pressing when oil prices are through the floor. The business case for investing in half-generational airframe upgrades like Airbus’s A320neo family and Boeing’s 737 MAX family is primarily driven by a reduction in fuel costs thanks to re-engining and incremental aerodynamic improvements. That business case looks less rosy than it did before the bottom fell out of the oil market in the middle of 2014.

7 Comments

  • David

    says:

    another storm in a teacup. VA fares to LAX return drop $40. Not much in the scheme of things.

  • John

    says:

    I agree with David. Virgin moved their fuel surcharges into base fares and reduced their LAX return by $40 so travelers gained $40. Travel Agents gain as their commission is calculated on base fares and not on fuel surcharges. Travelers purchasing Frequent Flyers tickets gain as they do not have to pay or pay less for fuel surcharges depending on whether they are flying Virgin or Qantas

  • Philip

    says:

    An interesting way for Qantas to do very little for frequent flyers.
    Even more annoying when taking reward flights that have to be on OneStar (Jetstar) international the full amount of points are taken for a seat only. No refreshments or food as would be if the route was serviced by Qantas

  • Martin Clementson

    says:

    Perhapos another reason to look at the fares offered by alternative carriers. In recent trips to London from Melbourne, I have used Singapore, British and Korean; the olny use of Qantas being on a FF Redemption from Hong Kong to London and return to Hong Kong by British.

  • Riplander

    says:

    The only reason I can think of for AJ to not remove the surcharge is to maximise the profit margins and reinstate confidence to the shareholders that QF is doing well and to solidify his position. Of course he would be relying on the majority of Aussies being patriotic enough to still fly with them even with the fuel surcharge.

  • Geoff

    says:

    So, what happens now when fuel prices return to the previous levels. Now that AJ and other airlines are rolling the fuel levy price into the fare cost…where it should have always been(but maybe a ploy by airlines to deny travel agents their rightful commission).

    I can hear AJ now over the coming weeks, fuel prices are increasing so we must apply a fuel levy as our costs are not sustainable etc etc. I wonder when they will feel sufficiently bold to ignore the adsorbed fuel levey and what he and the other airlines will call this new levy?

    Other airlines, realise if you want to fly, then you have to use one airline or another. So, as long as they all fall in line by absorbing the fuel levy(not collusion of course) we have no choice.

    I have no problem with ticket prices increasing due to fuel costs, as it is just a cost of airlines doing business, but like fuel companies reduce their charges when the cost per barrel comes down, then so should that component of the air ticket price as well.

  • Adrian

    says:

    I am not fussed about the addition of a fuel levy or not to any airfare. As far as I am concerned, passengers all over the world, but especially in Australia have access to some of the cheapest travel options and it baffles me how over the years, we have accepted that milk, petrol, water, rates, everything else we pay for can go up and up and we totally just accept that, and yet the relative cost of air travel has actually gone down and people still whinge about prices being too high!! Banks can make profits year on year in excess of $4Billion, and thats ok…but if an airline tries to even turn a profit…ohhh blasfemous!! queue the screams – They should lower their airfares!! *eye roll and disappointed sigh at the naivety of society*

Leave a Comment

Your email address will not be published. Required fields are marked *

Qantas folds fuel surcharges into base fares, will not reduce overall pricing

written by John Walton | January 27, 2015
Qantas aircraft at Los Angeles Airport. (Rob Finlayson)
Qantas aircraft at Los Angeles Airport. (Rob Finlayson)

Qantas is restructuring its international fares to fold the fuel surcharge into its base fares, a move that will be a benefit for travellers redeeming Qantas Frequent Flyer points. Yet despite record low fuel prices, and an IATA-estimated industry-wide increase in profits of 17 per cent, the airline is not intending to match rival Virgin Australia’s pledge last week to cut those base fares in line with fuel costs.

“Overall fares will not change as a consequence of the surcharge gradually being absorbed into base fares, as prices advertised to customers already include taxes and charges. Qantas will continue to price competitively, with fares moving in line with the broader market,” the airline said in a statement. Qantas’s changes will start coming into effect on Wednesday, January 28.

Qantas estimates that folding fuel surcharges into base fares – the cost of which are covered by redeeming frequent flyer points – will cause redemption booking pricing to drop by “up to $110 in economy and up to $130 in premium economy on some routes for a return flight”. Actual figures “will vary across the network but average around 14 per cent,” Qantas says.

Advertisement
Advertisement

Fuel surcharges have only been tangentially related to the cost of fuel in the decade since their widespread introduction. Their purpose for most airlines has not been to track costs against the price of fuel – which halved in the second half of 2014 and have continued to slide this year. Rather, fuel surcharges have served the function of a dynamic pricing mechanism, allowing airlines to quickly and easily vary the costs of a large number of tickets across fare buckets without having to spend a significant amount of time and money refiling the base fares across global distribution systems.

As a result, many frequent flyer industry insiders objected on principle to adding fuel surcharges to redemption bookings.

Elsewhere, Air Canada has simply renamed its fuel surcharge mechanism as a “Carrier Surcharge”, a move that is perhaps untenable in Australia after a campaign by independent Senator Nick Xenophon and moves to investigate by the ACCC.

Qantas CEO Alan Joyce was clear today about the need for Qantas’s absorption of fuel surcharges into base fares to also maintain yields.

PROMOTED CONTENT

“The dynamics of this market have seen Qantas International post significant losses in the past two years. Even now, yields remain significantly below pre-GFC levels and like the rest of the industry our strategy is to keep strengthening them,” Joyce confirmed.

Joyce framed Qantas’s thinking in the context of IATA projections on the benefits of lower fuel prices to airlines. “Factoring in lower fuel prices, IATA estimates that the net profit airlines make per passenger this year will rise by just $1 compared with last year, from $6 to $7.”

That $1, of course, is a 17 per cent increase – a windfall that any business would be pleased to receive. Airlines will be under scrutiny this year, with passengers, analysts and regulators keen to see precisely how fuel prices affect fares and profits.

“In a highly competitive environment where customers are already paying less than they were several years ago, lower oil prices can help put the industry on a more sustainable footing. It means airlines are in a better position to invest in the new aircraft, new lounges and new routes that ultimately benefit customers,” Joyce said.

The problem is that new, more fuel-efficient aircraft become less pressing when oil prices are through the floor. The business case for investing in half-generational airframe upgrades like Airbus’s A320neo family and Boeing’s 737 MAX family is primarily driven by a reduction in fuel costs thanks to re-engining and incremental aerodynamic improvements. That business case looks less rosy than it did before the bottom fell out of the oil market in the middle of 2014.

7 Comments

  • David

    says:

    another storm in a teacup. VA fares to LAX return drop $40. Not much in the scheme of things.

  • John

    says:

    I agree with David. Virgin moved their fuel surcharges into base fares and reduced their LAX return by $40 so travelers gained $40. Travel Agents gain as their commission is calculated on base fares and not on fuel surcharges. Travelers purchasing Frequent Flyers tickets gain as they do not have to pay or pay less for fuel surcharges depending on whether they are flying Virgin or Qantas

  • Philip

    says:

    An interesting way for Qantas to do very little for frequent flyers.
    Even more annoying when taking reward flights that have to be on OneStar (Jetstar) international the full amount of points are taken for a seat only. No refreshments or food as would be if the route was serviced by Qantas

  • Martin Clementson

    says:

    Perhapos another reason to look at the fares offered by alternative carriers. In recent trips to London from Melbourne, I have used Singapore, British and Korean; the olny use of Qantas being on a FF Redemption from Hong Kong to London and return to Hong Kong by British.

  • Riplander

    says:

    The only reason I can think of for AJ to not remove the surcharge is to maximise the profit margins and reinstate confidence to the shareholders that QF is doing well and to solidify his position. Of course he would be relying on the majority of Aussies being patriotic enough to still fly with them even with the fuel surcharge.

  • Geoff

    says:

    So, what happens now when fuel prices return to the previous levels. Now that AJ and other airlines are rolling the fuel levy price into the fare cost…where it should have always been(but maybe a ploy by airlines to deny travel agents their rightful commission).

    I can hear AJ now over the coming weeks, fuel prices are increasing so we must apply a fuel levy as our costs are not sustainable etc etc. I wonder when they will feel sufficiently bold to ignore the adsorbed fuel levey and what he and the other airlines will call this new levy?

    Other airlines, realise if you want to fly, then you have to use one airline or another. So, as long as they all fall in line by absorbing the fuel levy(not collusion of course) we have no choice.

    I have no problem with ticket prices increasing due to fuel costs, as it is just a cost of airlines doing business, but like fuel companies reduce their charges when the cost per barrel comes down, then so should that component of the air ticket price as well.

  • Adrian

    says:

    I am not fussed about the addition of a fuel levy or not to any airfare. As far as I am concerned, passengers all over the world, but especially in Australia have access to some of the cheapest travel options and it baffles me how over the years, we have accepted that milk, petrol, water, rates, everything else we pay for can go up and up and we totally just accept that, and yet the relative cost of air travel has actually gone down and people still whinge about prices being too high!! Banks can make profits year on year in excess of $4Billion, and thats ok…but if an airline tries to even turn a profit…ohhh blasfemous!! queue the screams – They should lower their airfares!! *eye roll and disappointed sigh at the naivety of society*

Leave a Comment

Your email address will not be published. Required fields are marked *

Qantas folds fuel surcharges into base fares, will not reduce overall pricing

written by John Walton | January 27, 2015
Qantas aircraft at Los Angeles Airport. (Rob Finlayson)
Qantas aircraft at Los Angeles Airport. (Rob Finlayson)

Qantas is restructuring its international fares to fold the fuel surcharge into its base fares, a move that will be a benefit for travellers redeeming Qantas Frequent Flyer points. Yet despite record low fuel prices, and an IATA-estimated industry-wide increase in profits of 17 per cent, the airline is not intending to match rival Virgin Australia’s pledge last week to cut those base fares in line with fuel costs.

“Overall fares will not change as a consequence of the surcharge gradually being absorbed into base fares, as prices advertised to customers already include taxes and charges. Qantas will continue to price competitively, with fares moving in line with the broader market,” the airline said in a statement. Qantas’s changes will start coming into effect on Wednesday, January 28.

Qantas estimates that folding fuel surcharges into base fares – the cost of which are covered by redeeming frequent flyer points – will cause redemption booking pricing to drop by “up to $110 in economy and up to $130 in premium economy on some routes for a return flight”. Actual figures “will vary across the network but average around 14 per cent,” Qantas says.

Advertisement
Advertisement

Fuel surcharges have only been tangentially related to the cost of fuel in the decade since their widespread introduction. Their purpose for most airlines has not been to track costs against the price of fuel – which halved in the second half of 2014 and have continued to slide this year. Rather, fuel surcharges have served the function of a dynamic pricing mechanism, allowing airlines to quickly and easily vary the costs of a large number of tickets across fare buckets without having to spend a significant amount of time and money refiling the base fares across global distribution systems.

As a result, many frequent flyer industry insiders objected on principle to adding fuel surcharges to redemption bookings.

Elsewhere, Air Canada has simply renamed its fuel surcharge mechanism as a “Carrier Surcharge”, a move that is perhaps untenable in Australia after a campaign by independent Senator Nick Xenophon and moves to investigate by the ACCC.

Qantas CEO Alan Joyce was clear today about the need for Qantas’s absorption of fuel surcharges into base fares to also maintain yields.

PROMOTED CONTENT

“The dynamics of this market have seen Qantas International post significant losses in the past two years. Even now, yields remain significantly below pre-GFC levels and like the rest of the industry our strategy is to keep strengthening them,” Joyce confirmed.

Joyce framed Qantas’s thinking in the context of IATA projections on the benefits of lower fuel prices to airlines. “Factoring in lower fuel prices, IATA estimates that the net profit airlines make per passenger this year will rise by just $1 compared with last year, from $6 to $7.”

That $1, of course, is a 17 per cent increase – a windfall that any business would be pleased to receive. Airlines will be under scrutiny this year, with passengers, analysts and regulators keen to see precisely how fuel prices affect fares and profits.

“In a highly competitive environment where customers are already paying less than they were several years ago, lower oil prices can help put the industry on a more sustainable footing. It means airlines are in a better position to invest in the new aircraft, new lounges and new routes that ultimately benefit customers,” Joyce said.

The problem is that new, more fuel-efficient aircraft become less pressing when oil prices are through the floor. The business case for investing in half-generational airframe upgrades like Airbus’s A320neo family and Boeing’s 737 MAX family is primarily driven by a reduction in fuel costs thanks to re-engining and incremental aerodynamic improvements. That business case looks less rosy than it did before the bottom fell out of the oil market in the middle of 2014.

7 Comments

  • David

    says:

    another storm in a teacup. VA fares to LAX return drop $40. Not much in the scheme of things.

  • John

    says:

    I agree with David. Virgin moved their fuel surcharges into base fares and reduced their LAX return by $40 so travelers gained $40. Travel Agents gain as their commission is calculated on base fares and not on fuel surcharges. Travelers purchasing Frequent Flyers tickets gain as they do not have to pay or pay less for fuel surcharges depending on whether they are flying Virgin or Qantas

  • Philip

    says:

    An interesting way for Qantas to do very little for frequent flyers.
    Even more annoying when taking reward flights that have to be on OneStar (Jetstar) international the full amount of points are taken for a seat only. No refreshments or food as would be if the route was serviced by Qantas

  • Martin Clementson

    says:

    Perhapos another reason to look at the fares offered by alternative carriers. In recent trips to London from Melbourne, I have used Singapore, British and Korean; the olny use of Qantas being on a FF Redemption from Hong Kong to London and return to Hong Kong by British.

  • Riplander

    says:

    The only reason I can think of for AJ to not remove the surcharge is to maximise the profit margins and reinstate confidence to the shareholders that QF is doing well and to solidify his position. Of course he would be relying on the majority of Aussies being patriotic enough to still fly with them even with the fuel surcharge.

  • Geoff

    says:

    So, what happens now when fuel prices return to the previous levels. Now that AJ and other airlines are rolling the fuel levy price into the fare cost…where it should have always been(but maybe a ploy by airlines to deny travel agents their rightful commission).

    I can hear AJ now over the coming weeks, fuel prices are increasing so we must apply a fuel levy as our costs are not sustainable etc etc. I wonder when they will feel sufficiently bold to ignore the adsorbed fuel levey and what he and the other airlines will call this new levy?

    Other airlines, realise if you want to fly, then you have to use one airline or another. So, as long as they all fall in line by absorbing the fuel levy(not collusion of course) we have no choice.

    I have no problem with ticket prices increasing due to fuel costs, as it is just a cost of airlines doing business, but like fuel companies reduce their charges when the cost per barrel comes down, then so should that component of the air ticket price as well.

  • Adrian

    says:

    I am not fussed about the addition of a fuel levy or not to any airfare. As far as I am concerned, passengers all over the world, but especially in Australia have access to some of the cheapest travel options and it baffles me how over the years, we have accepted that milk, petrol, water, rates, everything else we pay for can go up and up and we totally just accept that, and yet the relative cost of air travel has actually gone down and people still whinge about prices being too high!! Banks can make profits year on year in excess of $4Billion, and thats ok…but if an airline tries to even turn a profit…ohhh blasfemous!! queue the screams – They should lower their airfares!! *eye roll and disappointed sigh at the naivety of society*

Leave a Comment

Your email address will not be published. Required fields are marked *

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