Close sidebar

Virgin and BP launch plan to turn petrol to points

written by australianaviation.com.au | November 17, 2014
Virgin Velocity members will soon be able to earn points at BP. (Virgin)
Virgin Velocity members will soon be able to earn points at BP. (Virgin)

A trip to the petrol pump could soon bring you closer to that business class points upgrade after Virgin Australia added BP as a partner with its Velocity frequent flyer program.

The tie-up will allow Velocity members, which number 4.5 million currently, to earn points when filling up at the 1,400 or so BP service stations around Australia, the two companies said in a joint statement on Monday.

Velocity frequent flyer chief executive Neil Thompson said petrol was an important aspect of household expenditure.

Advertisement
Advertisement

“We recognise the importance of rewarding our members on everyday spend,” Thompson said in a statement.

Due to commence in early 2015, Velocity points will be earned by swiping a membership card in store. The points earning rate would be announced at a later date, Virgin said.

“To support the partnership, BP will also launch a mechanism for customers to participate instore and earn Points through Velocity Frequent Flyer on same day purchases,” the companies said in a statement.

Virgin hoped to grow its membership base to seven million by 2017 and recently sold a 35 per cent stake in Velocity to Affinity Equity Partners Partners for $336 million.

PROMOTED CONTENT

Velocity will have a separate board with Virgin retaining majority voting rights.

BP Australia and New Zealand president Andy Holmes said the partnership with Virgin was part of the company’s aim to grow its retail business in the Australian market.

“I’m delighted that this partnership will provide our customers across Australia with even better value and another reason to visit our stores,” Holmes said.

Velocity frequent flyer chief executive Neil Thompson (centre) with BP head of sales and marketing Mike McGuiness (left) and BP Australia and New Zealand president Andy Holmes (right)
Velocity frequent flyer chief executive Neil Thompson (centre) with BP head of sales and marketing Mike McGuiness (left) and BP Australia and New Zealand president Andy Holmes (right)

Virgin and BP launch plan to turn petrol to points Comment

  • Eric

    says:

    OK, but doesn’t come anywhere near the breadth of the Qantas -Bonus partner arrangements. via the Woolworths Everyday rewards card as just one example.
    . But then I’m a loyal devotee of Qantas and have enjoyed so many Business Class flights with their great FF programme over the years.. Nothing will draw me to Virgin.

Leave a Comment

Your email address will not be published. Required fields are marked *

Virgin and BP launch plan to turn petrol to points

written by australianaviation.com.au | November 17, 2014
Virgin Velocity members will soon be able to earn points at BP. (Virgin)
Virgin Velocity members will soon be able to earn points at BP. (Virgin)

A trip to the petrol pump could soon bring you closer to that business class points upgrade after Virgin Australia added BP as a partner with its Velocity frequent flyer program.

The tie-up will allow Velocity members, which number 4.5 million currently, to earn points when filling up at the 1,400 or so BP service stations around Australia, the two companies said in a joint statement on Monday.

Velocity frequent flyer chief executive Neil Thompson said petrol was an important aspect of household expenditure.

Advertisement
Advertisement

“We recognise the importance of rewarding our members on everyday spend,” Thompson said in a statement.

Due to commence in early 2015, Velocity points will be earned by swiping a membership card in store. The points earning rate would be announced at a later date, Virgin said.

“To support the partnership, BP will also launch a mechanism for customers to participate instore and earn Points through Velocity Frequent Flyer on same day purchases,” the companies said in a statement.

Virgin hoped to grow its membership base to seven million by 2017 and recently sold a 35 per cent stake in Velocity to Affinity Equity Partners Partners for $336 million.

PROMOTED CONTENT

Velocity will have a separate board with Virgin retaining majority voting rights.

BP Australia and New Zealand president Andy Holmes said the partnership with Virgin was part of the company’s aim to grow its retail business in the Australian market.

“I’m delighted that this partnership will provide our customers across Australia with even better value and another reason to visit our stores,” Holmes said.

Velocity frequent flyer chief executive Neil Thompson (centre) with BP head of sales and marketing Mike McGuiness (left) and BP Australia and New Zealand president Andy Holmes (right)
Velocity frequent flyer chief executive Neil Thompson (centre) with BP head of sales and marketing Mike McGuiness (left) and BP Australia and New Zealand president Andy Holmes (right)

Virgin and BP launch plan to turn petrol to points Comment

  • Eric

    says:

    OK, but doesn’t come anywhere near the breadth of the Qantas -Bonus partner arrangements. via the Woolworths Everyday rewards card as just one example.
    . But then I’m a loyal devotee of Qantas and have enjoyed so many Business Class flights with their great FF programme over the years.. Nothing will draw me to Virgin.

Leave a Comment

Your email address will not be published. Required fields are marked *

Virgin and BP launch plan to turn petrol to points

written by australianaviation.com.au | November 17, 2014
Virgin Velocity members will soon be able to earn points at BP. (Virgin)
Virgin Velocity members will soon be able to earn points at BP. (Virgin)

A trip to the petrol pump could soon bring you closer to that business class points upgrade after Virgin Australia added BP as a partner with its Velocity frequent flyer program.

The tie-up will allow Velocity members, which number 4.5 million currently, to earn points when filling up at the 1,400 or so BP service stations around Australia, the two companies said in a joint statement on Monday.

Velocity frequent flyer chief executive Neil Thompson said petrol was an important aspect of household expenditure.

Advertisement
Advertisement

“We recognise the importance of rewarding our members on everyday spend,” Thompson said in a statement.

Due to commence in early 2015, Velocity points will be earned by swiping a membership card in store. The points earning rate would be announced at a later date, Virgin said.

“To support the partnership, BP will also launch a mechanism for customers to participate instore and earn Points through Velocity Frequent Flyer on same day purchases,” the companies said in a statement.

Virgin hoped to grow its membership base to seven million by 2017 and recently sold a 35 per cent stake in Velocity to Affinity Equity Partners Partners for $336 million.

PROMOTED CONTENT

Velocity will have a separate board with Virgin retaining majority voting rights.

BP Australia and New Zealand president Andy Holmes said the partnership with Virgin was part of the company’s aim to grow its retail business in the Australian market.

“I’m delighted that this partnership will provide our customers across Australia with even better value and another reason to visit our stores,” Holmes said.

Velocity frequent flyer chief executive Neil Thompson (centre) with BP head of sales and marketing Mike McGuiness (left) and BP Australia and New Zealand president Andy Holmes (right)
Velocity frequent flyer chief executive Neil Thompson (centre) with BP head of sales and marketing Mike McGuiness (left) and BP Australia and New Zealand president Andy Holmes (right)

Virgin and BP launch plan to turn petrol to points Comment

  • Eric

    says:

    OK, but doesn’t come anywhere near the breadth of the Qantas -Bonus partner arrangements. via the Woolworths Everyday rewards card as just one example.
    . But then I’m a loyal devotee of Qantas and have enjoyed so many Business Class flights with their great FF programme over the years.. Nothing will draw me to Virgin.

Leave a Comment

Your email address will not be published. Required fields are marked *

Each day, our subscribers are more informed with the right information.

SIGN UP to the Australian Aviation magazine for high-quality news and features for just $99.95 per year