Mahindra re-brands Airvan designations

written by australianaviation.com.au | July 21, 2014
The former GA10 Airvan is now known as the 'Airvan 10.' (Hawker Pacific)
The former GA10 Airvan is now known as the ‘Airvan 10.’ (Hawker Pacific)

With the GippsAero brand now all but gone in favour of Mahindra Aerospace, the company has rebranded its GA8 an GA10 Airvans as the Airvan 8 and Airvan 10.

The rebranding has also seen the company adopt new logos for the two aircraft which it says is representative of Mahindra’s branding.

“The new logo and naming convention is closely aligned to Mahindra’s brand identity,” executive director and global CEO of Mahindra Aerospace, Arvind Mehra said in a statement. “The new identity combines the Airvan name with the numbers 8 and 10 signifying seat capacity.”

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The new Airvan logos.
The new Airvan logos.

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5 Comments

  • Raymond

    says:

    The old designations are more sensible-sounding.

    I wonder how much longer until they announce that tooling will be packed up and production moved to India? Maybe as long as it takes them to learn all the required expertise from the remaining Aussies at LTV without seeming to do it too prematurely. I’m sure it’ll be much cheaper to produce AIrvans in India…

  • Trevor

    says:

    Mahindra’s rebranding and new logo makes sense.
    Mahindra in a JV with Hindustan Aeronautics are in the process of manufacturing a larger aircraft.

  • David

    says:

    Another success story going overseas and we have no one to blame but ourselves.

    With a small population base and a small industry, it is near impossible to get the capital investment required to succeed in manufacturing aircraft.

    It’s the kind of situation where other small population countries get government investment loans or grants to get them powering along and then the ROI comes back to the country.

    We have the brains just not the money… You can’t blame Mahindra for making a good business decision…

  • Raymond

    says:

    I don’t exactly understand *why* Aussie success stories *need* to go overseas though.

    For starters, GippsAero *has* been given millions in government assistance.

    Yes, we may have a small population base and a small industry, however I don’t see why this should preclude good aviation success stories here in Australia. For example, Sweden with a population of less than 10 million, manufactures SAAB aircraft including the Gripen fighter jet. Switzerland, population of about 8 million, has Pilatus manufacturing a number of aircraft including the PC-24 bizjet.

    I believe Australia can do it as long as there is the will and the investment.

    I suppose the only sure way of preventing overseas companies, in this case Mahindra Aerospace, from ‘making a good business decision’ and destroying Australian manufacturing, is to not allow them to take over the Australian company in the first place.

    As long as large overseas companies are allowed to take over small local ones, with a low-cost labour force back in their home country, I think in most cases the writing is really on the wall and it’s only a matter of time.

  • PWM

    says:

    The blame for the shrinking/dying Australian GA sector over the past 30 years can be blame on Federal Government inaction, apathy or in the case of Labour straight out hatred of GA.

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