Close sidebar

SIA to upgrade all 777-300ER cabin products

written by australianaviation.com.au | May 12, 2014
The new SIA 777-300ER First Class seat. (SIA)
The new SIA 777-300ER first class seat. (SIA)

Singapore Airlines has announced it will upgrade its long haul cabin products on its current fleet of 777-300ERs to mirror those introduced on eight new-build aircraft from last September.

The US$325m (A$347m) upgrade program will see new economy, business and first class seating and cabins fitted to 19 existing 777-300ERs from early 2015, with all aircraft to be equipped by late 2016.

“Feedback about our next generation cabin products has been extremely positive and our customers have been asking for them to be fitted on more aircraft. We have listened,” the airline’s executive vice president commercial, Mak Swee Wah said. “This significant investment demonstrates our commitment to constantly enhancing our products and services, and further demonstrates our confidence in the future for premium full-service air travel.”

Advertisement
Advertisement

The new seats are currently available on select services to London Heathrow and Tokyo Narita, and were introduced after more than two years of development by BMW Group DesignworksUSA and James Park Associates. The new first class seat features a fixed-back shell design with curved side panels, an ergonomically sculpted cushion and adjustable headrest, and customised lighting. It is 88cm wide seat folds out to a 206cm long bed.

The new business class seat folds out to a 198cm full-flat bed, and has a padded headboard cushion and added storage space.

The new economy class product offers increased personal space and legroom, with new backrest cushions with side bolsters, and an ergonomically sculpted headrest cushion.

The new Economy Class seat features additional legroom. (SIA)
The new economy class seat features additional legroom. (SIA)

25% off starts now! Australian Aviation magazine Cyber Monday sale is now live. Have the very best of Australian Aviation’s annual print and digital subscription. This includes every In Focus and Behind the Lens digital magazine, special coverage, exclusive photos and editions you may have miss. Subscribe now at australianaviation.com.au.

4 Comments

  • Paule

    says:

    How can you improve on an already superb product? SIA’s 777 product has always been excellent!

  • Bert Foster

    says:

    Isn’t amazing that SQ can think ahead with amenities and services for passengers on longer flights e.g.. legroom when qantas are cancelling services and forcing those that want to stay with the QF Group to fly JQ with decreasing legroom as evidence in the 787. Maybe they’ll just move to a different carrier instead.

  • Kim

    says:

    Was hoping they’d introduce Premium Economy – the gap between Economy and Business is too great for many travellers. SIA -please consider!

  • Chris

    says:

    @Kim, they have just announced this weekend that they will be introducing premium economy from late next year

Leave a Comment

Your email address will not be published. Required fields are marked *

Each day, our subscribers are more informed with the right information.

SIGN UP to the Australian Aviation magazine for high-quality news and features for just $99.95 per year