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Airlines in trouble is nothing new

Pan American went down that road and closer to home and time, so did Ansett Australia. Restructures, job cuts, sale of non-core assets are all catch-phrases that fill the paragraphs when the mainstream media finally pays attention to the dilemma that has been confronting an airline for quite some time. However, until there is blood on the taxiways, Justin Bieber’s new haircut is apparently more newsworthy.

All the while the struggle has been an undercurrent in thousands of families that rely upon any airline for their income. And beyond the airline there are the third party suppliers, rural communities and the shopfronts in the terminal space. An airline is a living, breathing entity whose fiscal tentacles reach broadly across the community like the red lines on a network map of an inflight magazine.