Business jet boom in China

But it’s not all as simple as it seems

Brazilian jet manufacturer Embraer clearly recognises where market opportunity lies when it comes to sales of executive jets. Behind the bamboo curtain.

It has not only named world-renowned Kung Fu movie star Jackie Chan as global brand ambassador for Embraer Executive Jets, it recently sold one of its Phenom 300 light executive jets to China’s Erdos General Aviation, the first sale of the model to the Chinese market. It will be delivered before the end of September. And the Brazilian planemaker isn’t alone.