Auckland Airport is launching a new charter/seasonal capacity funding program in a move to continue stimulating demand within the tourism industry.
The program, which will target Asian and South American markets in particular, will offer up to NZ$500,000 to tourism wholesalers/airline partnerships looking to develop products that will create new business opportunities with additional air capacity.
“We believe this can be achieved by working with key industry partners who have the ability to grow demand if they can secure additional air capacity and in turn encourage airlines to add capacity where there is proven strong demand,” Glenn Wedlock, Auckland Airport general manager aeronautical commercial said.
“We believe it is crucial to build value across markets through new charter flights or direct seasonal services, where previously there were none. This new fund provides a way for Auckland Airport to help achieve this by sharing the risk of creating new programs with the trade.”
Auckland Airport sees the demand from markets in Asia and South America as being key areas for this program.
“The program will look for opportunities to build traffic to Queenstown and the wider South Island. Queenstown Airport’s direct services to Auckland and Australia support the best opportunities to grow value to NZ Inc and Queenstown Airport’s growth as the premiere gateway to the best of the South Island,” Wedlock added.