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Unity among members but not always united. Representatives of the oneworld alliance proudly stand together, but do customers always reap the benefits of what member airlines promise? oneworld
Bilateral airline agreements
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A double-edged sword for passengers
Australia’s two main airlines continue on the path towards closer tie-ups with international partners, entirely eschewing (in Virgin’s case) and practically ignoring (in Qantas’s case) the three global alliances.
Qantas’s now-approved Emirates partnership is the most significant, but Virgin Australia’s global strategy combining Etihad and Singapore Airlines to the west with Delta, Virgin America and Hawaiian to the east is no slouch.
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