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Can Qantas turn staff cynicism into pride again?

When any organisation goes through substantial reform, one of the first casualties is staff morale. On the first anniversary of the infamous grounding of the Qantas fleet, we take a look at what’s driving a once loyal workforce into nearunprecedented industrial discord.

When Geoff Dixon began contemplating his departure from Qantas back in late 2005, his greatest challenges were industrial relations, cost reduction, the growing tide of international competition, the liberalisation of government aviation policy, falling share price, reducing operational complexity in part through out-sourcing, increasing oil prices and succession.