LAN Airlines has appointed two staff to new positions within its local marketing team.
Joanna Raeder will take up the newly created role of marketing manager, Australia, New Zealand and Asia, responsible for developing and implementing the airline’s promotional activities, branding strategy and online campaigns, and implementing and assessing marketing plans. Yendi Benitez has also been appointed to a new role of marketing executive for the Australasian and Asian regions, responsible for the implementation of branding strategies, promotional campaigns, and both online and direct mail activities.
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