Where to from here?

Airline profits soured by higher fuel costs, lower demand

“It has been without doubt the most interesting period that I have seen in this market in our eight years. . . at Virgin Blue,” said CEO Brett Godfrey as the airline released its results on August 19, sparking off a reporting period which would show some major contrasts across the airline industry.

The common theme among the carriers was a strong first half of the financial year, where demand in the domestic market outstripped capacity growth, resulting in a new record for passenger traffic for the year.