Airline Affairs

Ansett Makes Its International Move:

After months of speculation Ansett finally revealed its international strategy on May 3.Speculation that the airline would be acquiring a whole new fleet of international and domestic jets was quashed with the announcement that instead the airline would be leasing two existing 747s from Singapore Airlines (with an option on a further three). The 747s are being taken on a five year dry lease with only heavy maintenance being undertaken in Singapore. Consequently Ansett will be requiring around 250 extra personnel to initially staff its international operation, about 50 of which will be pilots.

More than anything the move signals a major change of direction away from the ‘conquer the world’ era of Sir Peter Abeles to one of ‘steady as she goes’ with yield, margin and minimal risk being the newfound and long overdue centrepiece of the Ansett domestic and international marketing strategy.

This content is available exclusively to Australian Aviation members.

Login

Become a Member

To continue reading the rest of this article, please login.

Username or Email

Password Forgot password?

Keep me signed in on this device.

If you check this box before you log in, you won’t have to log back into the website next time you return, even if you close your browser and come back later.

If you check the box above before you log in, you won’t have to log back into the website next time you return, even if you close your browser and come back later.

---

or

---

Login with a Passkey

To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today!
A monthly membership is only $5.99 or save with our annual plans.

PRINT

$49.95 for 1 year Become a Member

See benefits

• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website

MOST POPULAR

PRINT + DIGITAL

$99.95 for 1 year Become a Member

$179.95 for 2 years Become a Member

See benefits

• Unlimited access to all Australian Aviation digital content
• Access to the Australian Aviation app
• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website
• Access to our Behind the Lens photo galleries and other exclusive content
• Daily news updates via our email bulletin

DIGITAL

$5.99 Monthly Become a Member

$59.95 Annual Become a Member

See benefits

• Unlimited access to all Australian Aviation digital content
• Access to the Australian Aviation app
• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website
• Access to our Behind the Lens photo galleries and other exclusive content
• Daily news updates via our email bulletin

View more offers and details