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Jetstar rolls out 20th-anniversary update to its first ad campaign

written by Jake Nelson | April 29, 2024

Jetstar’s 20th-anniversary “We Fly Jetstar” ad features actual passengers and crew. (Image: Jetstar)

Jetstar has officially unveiled its 20th birthday ad, based on its original “Let’s Fly Jetstar” campaign.

The “We Fly Jetstar” ad, featuring an updated jingle, was created following a March “casting call” to remake the classic campaign that starred comedian Magda Szubanski and is based on real customer stories from passengers who had flown with the low-cost carrier over the past two decades.

The new commercial includes actual Jetstar customers and crew such as a Melbourne father and daughter who were on board the very first Jetstar flight from Newcastle to Melbourne in May 2004, singing and dancing to a jingle that references stories from some of the 400 people who entered the competition to appear in the ad.

“We wanted to create something that celebrates the people who have made Jetstar what it is today and having so many customers share their favourite memories of flying with us is a wonderful birthday gift,” said Jetstar’s executive manager, customer, Jenn Armor.

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“From taking their first flight with Jetstar at age 90, to meeting the love of their life on board; it was such a privilege to read through all our customers’ stories.

“Jetstar’s mission has always been to provide low fares every day so our customers can take off more and create new stories with their family and friends.

“As we enter a new era of low fares and greater reliability, we hope that everyone enjoys watching the new advertisement and keep an eye out for more 20th Birthday celebrations to come this month.”

Jetstar initially launched in 2004 with a fleet of 14 717s inherited from Impulse Airways. Its maiden flight took place on 25 May of that year, and the airline on 28 June this year will mark its 100th concurrent domestic route with the launch of an Avalon-Brisbane service.

As part of its 20th anniversary, Jetstar has also refreshed its uniforms for pilots, flight attendants and other front-line staff. The new designs, to be worn by more than 5,000 Jetstar workers across Australia, New Zealand, Japan and Singapore starting later this year, use a colour palette pairing navy blue with a softer orange.

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