Opinion: Airline strategies and what to expect in 2022

Providing customers with value across the entire booking journey will be integral to driving positive customer experiences and outperforming competitors.

Australia re-opened international borders to fully vaccinated tourists and visa holders in February, putting airline recovery top of mind. While this was welcome news for the airline industry following two years of disruption, cancellations and long wait times on customer support lines, it’s not simply a matter of opening Australian borders and returning to normal. Australian international travel also relies on destination countries being open to visitors and restrictions being minimal.

We’re starting to see some sectors of travel rebounding. For example, the number of international flights being booked for business purposes increased more than 400 per cent in just six weeks since the reopening of Australia’s borders, according to data from Flight Centre. This sharp increase in traffic creates operational and competitive pressure on airlines. In the business travel space, we can expect travel in the small-to-medium business sector to recover more quickly due to the entrepreneurial nature of smaller businesses combined with the relatively relaxed travel policies when compared with large corporate organisations. Larger enterprises will likely have moderate resumption of travel, but factors like the “Zoom effect” will impact the number of approved business trips.

This content is available exclusively to Australian Aviation members.
Subscribe to Australian Aviation for unlimited access to exclusive content and past magazines.
Login
Become a Member
To continue reading the rest of this article, please login.
Forgot password?
To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today!
A monthly membership is only $5.99 or save with our annual plans.
PRINT
$49.95 for 1 year Become a Member
See benefits
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
PRINT + DIGITAL
$99.95 for 1 year Become a Member
$179.95 for 2 years Become a Member
See benefits
  • Unlimited access to all Australian Aviation digital content
  • Access to the Australian Aviation app
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
  • Access to our Behind the Lens photo galleries and other exclusive content
  • Daily news updates via our email bulletin
DIGITAL
$5.99 Monthly Become a Member
$59.95 Annual Become a Member
See benefits
  • Unlimited access to all Australian Aviation digital content
  • Access to the Australian Aviation app
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
  • Access to our Behind the Lens photo galleries and other exclusive content
  • Daily news updates via our email bulletin
You need to be a member to post comments. Become a member today!

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.