Air New Zealand has launched a new safety video, as a means to encourage returning New Zealanders and international tourists to “care for our place, our culture and our people”.
Air New Zealand general manager, brand and marketing, Jeremy O’Brien said as people start to return to Aotearoa, the safety video serves as an invitation to them to “act as guardians while they’re here”.
“We want tourism to build back better than it was before and part of that is to share with our visitors a sense of kaitiaki – to encourage them to act like guardians of our country,” he said.
“Our safety videos are world renowned and through them, we have an opportunity to educate and inspire ourselves, our customers and Aotearoa on the importance of Tiaki and everything it stands for. It’s about being good hosts, and good visitors.”
“I’d like to thank Pou Tikanga and storyteller, Joe Harawira, New Zealand Māori Tourism and the New Zealand Māori Arts & Crafts Institute for guiding us, right from concept to the building of the waka, and the cultural formalities we followed throughout. The collaborative effort has helped us share this story and the principles of Tiaki authentically,” he added.
Check out the video on the Australian Aviation YouTube channel: