Bonza has said it will only serve Australian-made food and drink onboard its flights when it launches later this year.
The commitment means it will not present passengers with the choice to purchase international branded potato chips or soft drinks such as Coca-Cola.
Bonza is set to launch in mid-2022 and is unique in that most of its services are so-called “point-to-point” routes between regional hubs, rather than flying between, or to, capital cities. The network has led to its “Allstralia” branding and ethos.
Carly Povey, Bonza’s chief commercial officer said, “We have been asking customers what they want to eat and drink onboard through our Fly Bonza app and social channels.
“The demand is there with more than two-thirds of respondents wanting local over global flavours.”
Bonza said it has still not chosen an onboard retail partner, which won’t be confirmed for another few weeks.
The announcement comes weeks after Bonza said it had begun advertising for over 200 recruits, as it seeks to scoop up professionals that lost or left domestic airline jobs throughout the pandemic.
The airline is currently on the lookout for pilots and cabin crew to man its initial fleet of five 737 MAX jets, after filling many of its higher corporate positions late last year.
Roles are currently on offer at both of Bonza’s aircraft bases, on the Sunshine Coast and in Melbourne, as the airline gears up to fly 27 routes to 17 destinations around the country.
Bonza CEO Tim Jordan told Australian Aviation the business had already been “overwhelmed with interest” in people seeking out roles at Bonza, with over 5,000 registrations of interest sent through via its website since October.
Earlier, speaking exclusively with Australian Aviation, Jordan highlighted his interest in hiring highly trained and experienced aviation professionals that had lost their jobs during the pandemic.
He noted the “opportunity” that the COVID pandemic presented to Bonza when it comes to seeking out experienced workers to fill its ranks.
“Now, there are some wonderful and experienced aviation professionals available out there who are looking to get themselves back into the industry,” he said.
According to Jordan, if Bonza had launched two years ago or more, securing experienced aviation workers would have been considered more of a “hurdle” for the start-up, “whereas now, it’s an opportunity for us”.
At this time, estimates suggested that over 11,000 aviation professionals had lost their jobs across Qantas and Virgin alone since March 2020, due to the impact of the pandemic sector.