A new dawn for Australian Aviation

Watching the crisis unfold and reporting on the impact on the sector, including the standing down of tens of thousands of airline workers at Qantas and Virgin, plus the wholesale reduction of routes and services, has been intense.

While a testing time for the industry and the wider aviation sector, including travellers, it’s a privilege for us to help you navigate COVID-19 and ensure you’re better informed through our commentary and analysis.

Our deep-dive look at the virus in this monthly report, and how the aviation sector is navigating it, has been an interesting piece of work considering the situation is changing and evolving by the minute.

I hope you’ve been tuning into www.australianaviation.com.au for running commentary on the virus. Keep connected, informed and engaged there for news and analysis each and every day.

Our March report, over the following pages, offers an insight into how the virus is progressing and the impact it is having; including some of the major headlines over the last few weeks.

Each month we’ll deliver this new report to our digital subscribers in addition to all the expanded features you will now receive as part of your subscription to Australian Aviation.

In many ways this report is the genesis of a brave new world for Australian Aviation as the sector, here and also globally, sets its course for life after COVID-19… whenever that may begin.

A new vision for a new decade
Thanks for subscribing to Australian Aviation and for your ongoing passion for this great sector.

We get a real kick out of delivering our content and I trust you’re enjoying our unique blend of news, insights, analysis, features and photography that we work hard to deliver to you.

Like this new digital report, you may have spotted some changes recently to how Australian Aviation has been delivered, with a greater focus on digital content. I’m happy to announce that in the 10 years that Australian Aviation has been online, March has been our biggest month – by some margin.

Momentum Media, of which I am a director, acquired Australian Aviation in early February 2020 and I must admit that these first few months, considering COVID-19, has been interesting! There’s certainly no shortage of coverage for us to focus on at www.australianaviation.com.au.

You can read about the acquisition as well as how I’ve built our team to support the growth of Australian Aviation, and continue to deliver this trusted and respected brand, at our corporate website www.momentummedia.com.au.

We’re mindful of the pedigree of Australian Aviation and how important it is, as the new custodians, that we continue to deliver value to our subscribers and readers.

Momentum is a leading market intelligence and information business for a range of industry sectors, including legal, professional and financial services, real estate, investment, retirement, wealth, defence, national security, aviation and space.

We’re highly regarded for our content abilities, and have won over 25 major awards for media excellence.

So, what does that mean for you? First, we are a well-capitalised business at the forefront of media innovation. We’ll keep ahead of the curve in media trends to ensure we deliver engaging and thought-provoking content that energises, inspires and informs.

Second, and importantly, we’re agile and subscriber focused – with a major focus on digital delivery and engagement.

Over the coming months you’ll start to receive more from Australian Aviation as part of your subscription.

This new monthly digital report, a raft of other new features, reports and rankings, more imagery and photo essays, as well as going behind the scenes into aviation – with profiles of personalities, legends and renowned aviators.

This is in addition to the magazine for those subscribers that still enjoy the tactility of print, which will now be delivered quarterly, plus other features and benefits that we will unveil over coming months.

The next issue of the Australian Aviation print magazine (our winter installment) will arrive late May – I’ve seen the initial features and spreads, and I’m sure you will be impressed.

Moving forward, print issues will be jam-packed with all the insights, features, imagery, regular columns and content that Australian Aviation is renowned for. We’ll also expand the print magazine with a special focus for each issue – deep-diving into the big issues impacting aviation. We’ll drop you a note once it’s dispatched so you can keep an eye on your mail box.

If you’re only receiving our content in digital, and would also like the magazine, our subscriptions team at [email protected] will be happy to help.

Remember, we’re delivering daily news and insights via www.australianaviation.com.au, and if you haven’t yet listened to the re-launched weekly Australian Aviation Podcast, which includes myself as co-host, please visit https://australianaviation.com.au/category/podcasts/.

I trust you will enjoy this report and I look forward to sharing my passion for aviation with you over the coming years as we continue the development of this great brand Australian Aviation and deepen our connectivity with this sector.

Blue skies,

Phillip Tarrant
Australian Aviation