Qantas’ tear-jerking new TV advert encouraging Australians to get vaccinated has now passed 250,000 views on YouTube, where it is the top trending video.
The 90-second campaign features three sets of passengers and their reasons to travel internationally, including a wedding in Singapore, a visit to Disneyland and to see family in the UK.
The advert, set to Tones and I’s Fly Away, was a collaboration between creative agency Brand + Story and the airline’s in-house content team.
It forms part of a larger campaign to encourage vaccination, including offering frequent flyer points, status credits or flight discounts.
From Tuesday, Qantas will offer all fully-vaccinated Australian frequent flyers a choice of three prizes via the Qantas App, while 10 lucky winners will secure free flights, accommodation, and fuel for a year.
All double-jabbed frequent flyers will be offered the choice of 1,000 Qantas frequent flyer points, 15 status credits, or a $20 discount to spend on their next Qantas or Jetstar flight, via the app.
Meanwhile, every person to claim their reward will automatically go in the running to win one of 10 ‘mega-prizes’, which include a year’s worth of free flights to more than 60 destinations around Australia, free accommodation across 345 Accor hotels, resorts and apartments, as well as free fuel from any BP service station.
Mega-prize winners will also be able to take off to any Qantas and Jetstar international destination, once borders re-open.
According to Qantas, one mega-prize winner will be picked from each state and territory. The final two winners picked will also then form part of a national TV campaign with Qantas.
To claim their reward, customers must upload their Medicare-provided COVID-19 digital vaccination certificate, via the Qantas App.
Vaccination information will be deleted upon verification, the airline said.
Customers will have until 31 December 2021 to get their vaccination and claim their reward.
It comes after Qantas revealed that from 15 November 2021 it will mandate cabin crew, pilots and airport ground workers to be fully vaccinated against COVID, while the remaining workforce will have until 31 March 2022 to get the jab.
Qantas noted that there will be exemptions offered to those who are unable to receive the vaccine “for documented medical reasons”, which the airline expects to be a “very rare” instance.
The policy applies to staff across both its Qantas and Jetstar brands, and the decision was made following consultation with employees across both airlines.
The flag carrier has long been a strong advocate for vaccination, with chief executive Alan Joyce repeatedly pledging that all international passengers on long-haul flights will require a COVID vaccine to fly.
“Our position on this is clear. We have a duty of care to our people and our passengers, and once a safe and effective vaccine becomes readily available, it will be a requirement for travel on our international services,” Joyce said in December.
Joyce also said he hopes the new campaign would drive up vaccination rates, get Australians out of lockdown and back out into the world.
“Getting vaccinated is an important step that every Australian can take that brings us that little bit closer to life as we knew it,” Joyce said. “As the national carrier, we want to recognise those who have made the effort to protect themselves and the community.
“This is one of the biggest giveaways we’ve ever done. The impact of the pandemic on the travel industry and our own Qantas Group team members means we have a clear vested interest in the success of the vaccine rollout.”