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Air New Zealand works with tourism board on safety video

written by Adam Thorn | October 22, 2020
A scene from Air New Zealand's latest safety video. (Air New Zealand)
A scene from a previous Air New Zealand’s latest safety video featuring Katie Holmes. (Air New Zealand)

Air New Zealand’s next safety video will be made in conjunction with the country’s tourism board and focus on promoting domestic travel.

The film, set to be released this year, will feature local actors and the airline’s staff and comes after Air New Zealand and Tourism New Zealand signed a new three-year memorandum of understanding to co-operate on marketing activity.

“Kiwis are looking to do something new and go somewhere they have never been to before. They are also looking for spectacular natural landscapes and iconic experiences, which the video will have in spades,” said Tourism New Zealand commercial director René de Monchy.

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“With 71 per cent of Kiwis planning to take a domestic holiday in the next 12 months, and domestic tourism being so vital to the country’s recovery, it’s the perfect time to showcase what New Zealand has to offer.”

Onboard safety videos have become an increasingly competitive battle between airlines.

Qantas’ last effort, for instance, celebrated the airline’s centenary, while rival British Airways recruited some of the UK’s top exports. Air New Zealand has previously played on its links to The Lord of the Rings and The Hobbit movies.

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Meanwhile, Air New Zealand last week said it would operate its direct A320 jet service between Auckland and Invercargill over the Christmas holidays for the first time.

The business said Kiwis’ “increased appetite for leisure travel” is behind the decision to lay on 10 additional return flights between 21 December and 10 January 2021.

The route first launched in August 2019 and resumed following New Zealand’s lockdown on 6 July.

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